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Discussion in 'Google AdWords' started by selva787, Nov 14, 2019.

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  1. #1
    i have doing google ads for bank to make people can open savings account online. but CPL is going high and getting very few leads.
    not getting any profit. is google ads right platform to do bank ads. im very worring about leads and CPL

    please advise me if you are expert in bank sector ads.
     
    selva787, Nov 14, 2019 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    I would question whether online ads are the right marketing tool. They're great for raising awareness of the brand and the services offered but I wouldn't impulsively decide to open an account just because I saw the ad.

    When you did your market research what did you find were the reasons people opened a new account?
    How important is word of mouth?
     
    sarahk, Nov 14, 2019 IP
  3. selva787

    selva787 Active Member

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    #3
    I targeting people who are search "online bank account open". so ads will show to them only. i go towards relevant search terms.
     
    selva787, Nov 19, 2019 IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #4
    Most people won't open an account with an obscure bank. I am in the US I entered the keywords you provided and the banks I saw were the ones I already know about. I would have no problem signing up with any of them.

    Is it a small local bank? An online only bank?
     
    qwikad.com, Nov 19, 2019 IP
  5. selva787

    selva787 Active Member

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    #5
    doing promotion for private standard bank.

    Its private standard bank. not only online. they has 600 branches
     
    Last edited by a moderator: Nov 25, 2019
    selva787, Nov 25, 2019 IP