i was an ad exec for many years, recently i started a storytelling community. im thinking of marrying the two, to create a course: "how to connect with your customers through stories". what do you think is the biggest question about using stories to connect with customers? thank you
I too was an ad exec for many years. I wonder if our paths ever crossed? Good advertising is about storytelling.
Hi Spoiltdiva, i was in Malaysia mostly with O&M, JWalter Thompson and McCann Erickson, then in McCann Erickson LA for Straw Hat Pizza. (when we still used cow gum Before leaving the industry, I enjoyed working with a small local agency. There seems a lot out there about brand stories. I'm thinking of focusing on the customer story, and the small business owner/entrepreneur story, where they intersect...maybe im thinking too hard...
Short stories with eye catching titles or......you risk losing the fish once it bites down on the hook. But...you know this from your previous experiences. Good luck to you with all and welcome to DP.