4 Words to Save and 4 Words to Kill Your Email Subject Line

Hey guys! Want to share a quick excerpt from Mailchimp's research here.

MailChimp did a research and analyzed millions of email subject lines. They have found that 1 word increases open rate by 57% for all users on average.

Here you can see what you can gain or lose when you use specific words in your subject line.

Positive impact on open rate:
Free: +2%
Freebie: +26%
Urgent: +79%
Thank you: +57%

Negative impact on open rate:
Cancelled: -40%
Helping: -12%
Donate: -56%
Last chance: -45%

Source: https://mailchimp.com/resources/research/catchy-email-subject-lines/

 

Thank you for sharing this here. It's a much needed post.

These are a part of the few keywords I use in my email subject lines as well.

 

These works because these are incentive keywords.

 

Didn't know this, and always thought free was a negative word to include in your email subject because of it's suspicious nature. Thanks!

 

I thought the same thing!

 

Thanks for the link! It is worthwhile
P.S.
My own experience says that the easiest way to 'kill' you e-mail is using 'FYI'