From good to bad?

Hi,

I had a good google adwords campaign that I started at the start of November,it's been running everyday since then,when I frst started it was spending around 10 pouns per day,my budget was set at 40 pounds,but now,it's struggling to spend 3 pounds per day,I havent changed anything so what is going on?


Thanks

 

Looks like it's time to work on improving your ads performance.

 

performace is good...or at least it was...why has it slowed down?to almost a Stop!

 

Read the link - google has it's own metrics for ad-performance.

 

It's a dynamic environment...what works today won't always work tomorrow. I would suggest checking out some of the resources at the other end of the link I provided earlier and updating your campaign(s) accordingly.

 

You could also have increased competition since you started...that happens.

 

I think the problem is you need to drop your ads if it no longer performing well.
Split test 2 ads, whichever ads not getting 45 clicks at least drop it. Create a new one.Split test again. This method is taught in Adword123. Use at your own risk.

 

Where did the 45 number come from???