Identifying your audience is one of the most difficult task for any business. What are some ways you use to determine the right audience ?
Know your products. What it does, what are its uses, etc. That way you will know who to target it to. If it's possible, test your products. That way you have firsthand experience of it and would be able to effectively discuss it with people. Knowing your products will help you know who you would sell them to.
hey Milliardo, i agree if you know your product to its core, its purpose and its main function it will be easy to identify the audience you are targeting! I believe it is the connection one must identify for its buyers persona.