Facebook ads targeting to people who are getting divorced or thinking about divorced

Hi DP's,
I am facing problem in Facebook advertising...is there anyone who can help in this matter.

How could we run ads on Facebook targeting people who are getting divorced, or are thinking about getting divorced, in or around Milwaukee, making $100k a year or more?
For the same business as above, what would the FB reach be and how much would we pay per click or per lead?

 

Boy, that's a tough one. Facebook can track what your interests are by your surfing habits, they can tell you what industry (generally) you're in, and many other factors based upon your profile and again, surfing habits (what sites you visit, what online purchases you've made etc.) Unless someone has been searching on divorce sites, there's really no way that I am aware of where Facebook can track intent. Meaning if someone is intending to get a divorce, I don't see how Facebook would generally know that. What you can do is to add keywords regarding divorce which may help.

 

BTW, it's fairly easy for Facebook to target people in Milwaukee who earn 100K, again the challenge is being able to capture intent....