Hey All, I'm new to being a business owner and new to the forum. I started a marketing firm in Raleigh NC in August 2016. I was in sales for about 10 years before that using social media and SEO in my business. I just updated my website myself and wanted to see if I could get constructive criticism. I really want to do well and would love to see any information you could provide. Thank you in advance! My website is www.falcomarketing.com
The inconsistent use of font-family and paddings make it feel a bit willy-nilly slopped together, and the fIxed width design is both a middle finger to accessibility AND mobile users, the latter being highly important in this age where 52% or more of all web traffic now comes from phones and tablets. Designing to a single width instead of making it semi-fluid, elastic, and responsive is one of the fastest ways to shoot your web presence in the foot! The strange spoon+pigment dust thing for the social media icons only further exacerbates a nasty case of "false simplicity' on the page, specifically that aspect of it known as "Abiguous UI". Took me a minute to even realize those were links to social media sites. The ones in the footer have similar woes since the white on grey is effectively invisible to around 30%+ of the population. The massive gap between the end of the content and the footer also feels like a rendering error, and frankly the second menu in the footer also feels more slopped in there without thought than actually being 'designed' for placement there. Serif fonts on screen media are most always a failure, since screens lack the ppi (pixels per inch) to render them clearly. that they are declared in such a massive fixed size mated to pointless presentational images with no real scaling or mapping plan reeks of having let some artsy type who gives a flying purple fish about accessibility DELUDE themselves into thinking they know what design is... In that same way that "cabin sketch" font used in the header (and nowhere else) looks absolutely horrible being both poorly rendering at that size and looking more like a rendering error than intentional design. Many subsections have similar accessibility woes like the near illegible sidebars in all-caps on many subsections of the site in a 'thin glyph' style font that renders... poorly. Also your logo looks like it was made by a third grader with crayon markers in the 1980's. That's the surface inspection, going at it from a non-visual accessibility standpoint your document structure and use of headings is gibberish, with the only H1 being a full sentence and not an actual heading... the lack of subheadings effectively neutering non-mouse navigation and lack of anything remotely resembling semantics leaving both search and non-visual users clueless. The load time is not excessive, but it's no prize pig either. MOST of the woes on that front can be blamed on the ridiculous 770k of JavaScript spanning ten separate files when I don't see a single thing being done to even warrant the PRESENCE of JavaScript. Popping the bonnet for a closer look the cause of these woes is apparent -- GoDaddy's inept rubbish website builder... something no legitimate business should even be looking at using. Hence the gibberish markup and flipping the double-bird at users with accessibility needs -- meaning if you came to me as a client, I would tell you to pitch that entire mess in the trash and to start over from scratch with semantic markup, separation of presentation from content, and an accessibility minded content-first development approach WITHOUT any of the goofy crutch 'tools' that saddle you up for that long hard ride down the path to failure. Something plainly obvious by the 35k of HTML on that home page to deliver 2k of plaintext and three content images, easily six to eight times the HTML such a simple page should have been built with -- but entirely inline with what one can expect from sleazy inept shortcuts like the rubbish GoDaddy dupes people into using.
I have to agree with most of what deathshadow stated. I don't want to be rude, but the site looks shocking. When I come across sites like this, I simply move on without taking another thought. You need to completely change the theme of the website. Try to use Wordpress as there are tons of cool modern free themes that would suit your business. Because for you niche which is marketing, you'll need to have a good looking website, as looks who seeking this service would expect the people there paying for would know what they're doing, and having a catchy looking website would get their first impressions. I hope this has helped and I wasn't to straight forward.
You're in the marketing business? You've been doing this for 10 years? Your website look and feel is basically "packaging" Would you really let a customer's product go out the door looking like this? I have a completely different point of view and telling a client they have to be able to come up with something fresh to say every goddamn day risks overwhelming. them, but I'm not a marketing person... proofread your copy - would you let your client's copy go out the door with atrocious English? and I agree with pretty much anything @deathshadow says, especially about times roman!
LOL, your comment made me laugh. I couldn't have said it better. Not the worst website I've seen, but it's up there.