How to promote new online-shop and be on 1 page of Google?

Hello guys. I need your advises. I created online-shop. I will try to sell some products. Based on keyword tool I have 400 queries / month with query "buy PRODUCT_NAME". I have one site competitor in this niche and as I know he has quite good selling. If to type in google "buy PRODUCT_NAME" - there is my competitor's site and ebay / aliexpress / amazon links, because it i also possible to buy there this product. There are also on 1 Google page other sites (not related to buying, sites just with info about this product).

I have about 10 pages on my online-shop, so I can't understand how to promote my site in Google.

 

Are you sure those are not paid ads (AdWords) especially since you see ebay / aliexpress / amazon links in the search results? Sounds like it to me.

 

amazon, ebay have high metric so they can easily rank on any product. but getting rank in this type of keyword is very hard.

 

It is not ad words. As I understand adwords must be marked as AD green color

 

Try to narrow down the queries: "Buy PRODUCT_NAME + Features"
Perhaps this will help

 

Sorry what do you mean? Could you give me simple example?

 

As an example:
buy Messenger bag + black, with metal inserts, with a zipper ...

 

Do you mean longtail keywords? I see. But I don't have it unfortunately

 

Effective social media sharing of your products can increase your site traffic.

 

But how? I don't have any social media group and subscribers. Could you teach me how to get some traffic from social media?

 

If you really want a strong ranking in the SERPs, you need to really work at it. Think long term. Nowadays, you can't just go with the old times of backlinks, content, on-page SEO, etc. You need to ALSO factor in mobile usability, site speed, rich cards, etc. Do you even use the Google Search Console? <-- Start there.

 

If you have your own product for sale, just sell it on amazon and ebay. Thats where everyone goes.

 

Not own, I just try to resell