I've been using cold emailing since last few months to try to get some SEO clients, but I'm not having any success. I'm personalizing my email for each prospect (by adding their name, business name, industry, website url etc). I'm getting around 35-40% open-rate for my emails. I'm targeting laser eye surgeons from different locations. While choosing a prospect, I check if they have low traffic, less backlinks, bad/average quality website design and things like that. What am I not doing right? Do you guys have any suggestions? How do you get your clients?
You need to send reports about his site. In reports, you need to add changes to his site which is needed to change.
I have added my business in Google My Business and it lists at the top when search similar keywords. I keep on getting enquries.
Email marketing is a not an effective method to SEO clients. You need to create a SEO website and get top ranking in search engines, so you will get clients from organic traffic.
David is right. Sending your prospects a report on how their website goes and what changes they should do could increase the chances they would need help from you. Aside from this, try being more present on social media, especially LinkedIn. Good luck!