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Ad Delivery: Ad Rotation, Frequency Capping : Question

Discussion in 'Google AdWords' started by i_am_dhaval, Oct 28, 2016.

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  1. #1
    Hi

    Ad Delivery: Ad Rotation, Frequency Capping

    here there is 4 option

    can anyone explain expertly what is the difference ?

    And which option i need to select ?
     
    i_am_dhaval, Oct 28, 2016 IP
  2. Niraj Bariya

    Niraj Bariya Member

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    #2
    If you are planning to run campaigns only to boost clicks (Branding purpose) then go for - Optimize for Clicks. Well, i have never selected that option till date. I always preferred Optimize for Conversions option as it gives me more return on my investment.

    Please let me know if i can give more information regarding the same.
     
    Niraj Bariya, Nov 18, 2016 IP
  3. HATCHEX

    HATCHEX Greenhorn

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    #3
    Ad rotation : helps you to show all your ads clicked.
    Frequency Capping : The frequency at which your ads are shown to a particular IP
     
    HATCHEX, Jan 18, 2017 IP
  4. Stacy C

    Stacy C Member

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    #4
    Choose indefinite rotation if you want ads to be shown equally and want to A/B test. Otherwise choosing the other options will be more hands-off and Google will optimize for you.
     
    Stacy C, Feb 5, 2017 IP