Just watch this pic: It's obvious that this app open an entire new marketplace. Talking about list building and lead generation: how can we expolit this new uptrend? Are there any "slots" for advertising? any ideas? I'm not referring on buying some lures for advertising the local pizza restaurant. Im referring to be where all the people seems to pass at least 30 minutes at day, and capture their mail. Any ideas?
I'm not sure the Pokemon Go generation are the sort where email marketing will work. They're more likely to use apps to communicate and sites like facebook and 9gag to share information. I think you need to think more laterally and away from "list building".
Couple of things that come to mind, first for me is that you said Email is dying and now you wanna capture emails?? Kidding of course but is it the best idea to grab emails off of the app users? Mobile marketing and revenue models are not based on emails and as @sarahk said the generation and users you are looking at are not really your list building kinda thing. I also do not understand the obsession with list building among many digital marketing practitioner, (take this from me, my specialty is mobile revenue models) that model does not work particularly well with mobile. I wrote a piece about the business side of Pokemon Go here explaining different methods they are generating money right now. They have also added two more models in place using the GPS capabilities of the AR app which should be interesting to see how they work especially in the bigger global market context.
Im nor saying Email is dying: it was only ANOTHER thread, where it's disccused the Wordpress CEO point of view. Mobile users has an email, imho, and i wrote an article about grabbing mobile users email using mobile opt in. Now im looking for doing something similar with pokemon apps: where to put the ads, how, etc...
Of course, I was just joking about the emails, don't take it personally at all. By placing ad on Pokemon ads, do you mean in app advertising on the Pokemon Go? You know that you cannot decide where the app goes and I'm pretty much sure they are using programatic. On the topic of emails and mobile apps, yes of course that is possible, but except if it is your own app, how are you suggesting to grab emails off of app users through advertising? I am curious to know your method. I am talking about in-app process not online opt-in processes.
it's again TOS of the game. Sooner or later Niantic will try to stop this market. It's a short-term opportunity selling pokemon accounts.
I still don't get you question, Pokemon Go uses programatic advertising and to appear on it you need to go through the bidding system to appear, but your ad platform should allow you to capture data through your ad which means a different platform from what is being used right now. To capture email you need two elements, one is to appear on the app and two is the user entering their email for you, or unless you are talking about physically approaching users and grabbing their email in which case I say please refrain from doing that for obvious reasons. An ad platform such as AdMobi does offer such a thing but premium users and very inefficient rate, the main reason for inefficiency is that users are reluctant to give up such information that easy and the mobile app ads are yet to be customized properly for better efficiency.