Content on one site vs multiple sites

Discussion in 'Search Engine Optimization' started by Jonathan@Sweden, Jul 7, 2016.

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Should I move content from the microsites to the main site?

  1. No

  2. Move high quality content

  3. Move all content

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  1. #1
    Hello everyone,

    I do not know if anyone else has asked the same question, but I am asking this question here anyway.

    I am employed in an e-commerce business, and I want to improve the SEO in that business.

    I have read in the book "the art of seo" (p.254-255) that there exist some benefits to spread out content on microsites, instead on having everything on your main site. But the writers later say that it tends to be a bad idea for SEO reasons, as I have understood it.

    Positive reasons for microsites:
    - When you own a specific keyword domain, it helps a little bit from the SEO perspective.

    Negative reasons for microsites:
    - Google favor large authoritative domains
    - Multiple sites split benefits of links,
    Explained: 100 links to domain A ≠ 100 links to Domain B + 1 Link to domain A (From domain B)
    - The energy are better spent on a single property

    The business I work for currently only sells things on the e-commerce site, while the content is allocated to smaller "fact sites". Is the current situation good? Or is it better to allocate content to the main site?

    My reason for starting this thread is to spark a debate among you, please submit your thoughts! :)

    //Jonathan
     
    Solved! View solution.
    Jonathan@Sweden, Jul 7, 2016 IP
  2. #2
    So from my experience:

    - Owning a specific keyword domain - exact match domain or EMD is no longer as good idea as you might think. You easily get it overoptimized if you do not have any prior experience with SEO, so that's to be avoided. Plus the ranking benefit from EMD is no longer significant.
    - Yes, google favors large authoritative domains, but I doubt that your ecommerce business site will be 1000+ pages big.
    - Multiple sites do indeed split the benefits of the links and I totally agree with that.

    In my opinion it is better to work on one website. The investments will be significantly smaller and results better. If you want, you can dominate the niche with more than just 1 bigger site and get even more traffic.
     
    Nargil, Jul 13, 2016 IP
  3. selina akter

    selina akter Greenhorn

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    #3
    google like domain related unick content and niche related backlink
     
    selina akter, Jul 14, 2016 IP
  4. dcristo

    dcristo Illustrious Member

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    #4
    I would have the best content on the main site and other content on micro sites.
     
    dcristo, Jul 14, 2016 IP
  5. Jonathan@Sweden

    Jonathan@Sweden Peon

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    #5
    Thank you for your answer! :)

    Your suggestion about dominating the search results with more than one domain sounds like good idea. My first priority now is to get the main domain in first place, and my second priority is to try to take up place with the smaller domains.

    //Jonathan
     
    Jonathan@Sweden, Jul 20, 2016 IP