The best techniques of ASO (App Store optimization) Keywords in Titles Are VERY Important You Do Not Need to Add All Competitors in Keywords Descriptions Do Not Affect Rankings or Exposure
I didn't getting your third one point? and also can you suggest some resources to promote apps? Paid or Free
App Store Optimization is become very essential, there are few SEO techniques of 2016 which shows effective results:- Test the meta data of your app, to get the best outcomes from your app. Select a category where you will get a great traffic and crowd. For the app store use the new reports for searches, all the important elements for optimization should be done properly.
Means That, Some Article submission sites, Share ware sites, Reviews Site or some thing new for app promotion.
What you need to promote it is to take the following list and order it by priority of tasks: App Review Sites If you Google App review sites, you will get tons in your search. Pitch your app to sites and they can generate a lot of buzz if they mention it in a review. Content Marketing By utilizing content such as a blog post, ebook, white paper or case study that steers your intended audience to your site, with a clear call to action that communicates how your app can help them, you can generate a lot of downloads. Implement as many sharing capabilities as you possibly can. Showing catchy videos with real people using your app or using real life situations will help you connect with your intended target more organically and will increase your video content’s virality. The power of video not only tells, but also SHOWS. Social Media One way messages in the appropriate forums on Facebook are good, but tying your message into active conversations is a great way to go. Create a cool icon that shows up with your posts and immerse yourself in the conversation. Twitter is great for connecting with those who are part of your target audience.Twitter / Search should be your best friend. Make it FREE They say the best things in life are free and with your app, it should be no different. You can always put a price on your app, but encourage downloading for free at launch. Your free promotion is newsworthy and should be communicated everywhere possible, with the goal being bringing your customers the best user experience. Speaking Opportunities Identify conferences to share your knowledge and establish yourself as an authority in your space. Perhaps it is in a niche market in the garment industry or you are an expert on the mobile user experience. Encourage reviews By getting your app’s users to review your app, you stand to increase the number of downloads. People are always looking for social proof. Highlight these reviews on your app page. Perhaps have them scrolling across your page above the fold. App of the Day Services To have your app featured on of these services could provide a huge boost to your app downloads. These are highly trafficked sites that can help you get your app in front of a lot of potential users. It also helps build a loyal fan base. These services are well respected and held in high regard among app users. For each item just do Google search to find out the best sites and services to accomplish your goal.