Twin Websites Yet Huge Gap in Earnings! The Reason Why!

Good Day Everyone,

Myself and my partner are sharing the same Adsesne account, each one of us has his own website ( Same Category ) which both have a running Adsense ads on both of them.

Each one drives traffic to his website through Facebook (98%), we share the same demographics of our audience, people are mostly from US, CA,UK and AU, however, his website stats are better than mine in all factors [CTR, RPM, CPC], to make it more clear please take a look at the below screenshots, as you may notice I’ve driven triple the traffic of the other website only to earn just as it. Ive tested different ad sizes and placements , even cloning same of his website placements and ad sizes and it not even close .


My Question here is about the explanation of this! What could be reason for this biggap between the 2 websites despite sharing the same subject, demographics and traffic source. Please help!
Take a look to the attached screenshot.

Thanks,

 

put google analytics on the two sites, and you can see exactly where everyone's traffic is coming from

 

I know exactly where traffic is coming from i have access to both sites analytics and ive said that they have the same traffic exactly .

 

maybe the other guy has better keywords on his Facebook page!?

 

Maybe your partner's site has been given more authority than yours.

 

because advertiser showing ads difference in both site this is the impact

 

mine has a better authority .

 

and how can we do this ? cause its the same category and my website has a better ranking and more traffic if you noticed . is there anything we can do to get a better rpm ?

 

all about this depend on google he only decide which advertise good for your site because some users are student some employee so google decide what is best for your site.

 

He may have less traffic but it is obviously more targetted

 

It might be the ad placement, is he using another wordpress theme or another design? it might be the problem