lol everyone" its been nearly 2 yrs with my coffee blog online" and yes im ranking although im not converting traffic to sales" how can that be done as far as a wp platform is concerned ./.....
If its the link in your signature you might want to look at paid traffic like PPC (pay per click advertising) Coffee is an expensive market so the clicks to your ads might be high..
There could be many reasons why. You might want to have a professional look at your site to give you a reality check as to why people aren't purchasing. -Is your site navigation easy? -Does the shopping cart work? -Do you have sufficient information about your product? -Have you hired someone to write a good sales pitch? -Do you have a business address and telephone number for customers and clients? Anyways, the list goes on and on. I could look at your site to give you a few tips so if you need gelp, just PM me.
The site in your signature about coffee? That's some excessive advertising. You have almost no content above-the-fold, just a giant ad. Run-on sentences, poor grammar, not many are going to take that "content" seriously. However, it is a good domain name. Try giving people real content and a reason to visit your site other than smacking them in the face with a big ad the moment your site loads.
I had to take a look... that's not bad writing, that's sloppy spinning. If the content isn't genuine people won't trust you. the ads don't fit and the side bar looks seriously out of date. the menu bar looks blurry and low res. Your about page is blank (apart from the ads) http://coffeebeanroast.com/about-healthy-coffee-bean-roasters/ as is your privacy page and yeah, I need to know that you skimp on hosting fees all up, your site doesn't inspire trust, I wouldn't buy and I'm not surprised others feel the same. I just googled "buy coffee beans" and the first non-ad and non-discussion result was http://www.coffeegeneral.co.nz/ (local result) Take a look through their site. Their about us is pretty good, their contact page includes a street address and phone number. In the shop section there are some broken images and the site is pretty standard wordpress but you could learn a lot from their layout etc.
To get people to buy coffee you should first fix all the anti-trust issues mentioned above and then start thinking about your sales process. You should find a way to engage your customers better. To do this you should be able to promote quality!! content to them on regular basis. You can do this best via social media or email. Consider: -Adding "mini-conversions" (download a fact sheet about coffee benefits in exchange for email-address) to build email-lists and then inform the list about new products, blog posts etc. -Jumping into social media and adding like/follow buttons to your site. In this case – as your resources are probably limited – I'd focus on Pinterest and facebook. Hope this helps.
Following on from what others are saying with regard to trust, you don't have an SSL certificate. Everything everyone has said is completely true, but if not followed up with a https address, no one will buy from you. They are a very important yet affordable investment. Some hosting companies even offer a year's single certificate for free.
I would restart this "Blog". I would not buy from this site. I don't trust it, as others are posting. I would go through a step-by-step program (I found one on youtube) for how to create a niche or e-commerce site. If you insist on a blog, editorial videos are available for blogs also. You need more substantial content. Once you have the content, add the links and ads in moderation. You are missing a few key elements.