Explore the options out there; go back to Google Analytics, then come back with more knowledge than you had before. But if you don’t go back, you can look forward to a long, exciting, and rewarding journey other than Google Analytics.
with normal google analytic account you can't view your top keyword which is top in to the google. that is for google show as a "not set", or "not provided".
Hello, google hide organic /free/ words which visitor type and enter in your landing page. But you can find them in Google webmaster tools /search console/ after few days. "In 2011, Google began to restrict the keyword data they sent to websites so that visits coming fromsecure Google search pages would appear in Google Analytics under the label (not provided), instead of the actual search term." http://www.notprovidedcount.com/ http://www.sekkeistudio.com/blog/2015/01/google-analytics-non-provided-issue-3-years-later/
It has said to be a data from logged in (google users) people. It doesn't hard your site, however it'll leave you hanging, thinking what might these data be??
If you think you are having issues with your website, make sure you have added your site to the Google Webmasters page, its now called Google Search Console. This will require that you verify your site, most likely using your Google Analytics meta tag, and then you can start getting data about your site, submit sitemaps, discover crawl errors and analyze your incoming search terms.