This post is regarding a question which I'm very curious to know. That is, does the Google Adwords Certification actually adds any value to the Passed Candidate or Company's profile? As of now, I found there are couple of websites available across the web which are providing all Google Adwords Exam questions and answers. Anyone, even without simplest Google Adwords knowledge can pass Google Adwords Certification program easily by searching those websites and their answers. So, my questions are, does these Google Adwords certifications adds any extra value to a person/company profile while it can be passed easily without simplest Google Adwords knowledge? How can a business person find an Authentic Google Adwords Certified person to run his/her campaign, as thousands of Certified person/business organizations are there who might have passed their Certification easily by simply cheating? How to differ Google Adwords Certified Person/Company who have passed by cheating from who have gained lots of knowledge and worked hard to pass the exams? Some Websites where Google Adwords Exam Answers are easily available: http://coodie.com/adwords-fundamentals.php http://coodie.com/adwords-search.php http://certificationgoogle.blogspot.in/ http://www.onlinecertificationtips.com/ http://www.digitalnest.in/blog/google-adwords-fundamentals-exam-questions-answers/ http://ppchitsquad.com/which-adwords-settings-are-specified-at-the-account-level/ http://www.google-adwords-certification.com/ http://www.slideshare.net/AlessandroRapisarda/google-adwords-shopping-advertising-exam-questions-and... http://sothinkpositive.blogspot.in/2015/01/advertising-fundamentals.html http://www.slideshare.net/digital-marketing-paathshala/dmp-adfundametal
Well if you are the employer and you have basic knowledge on Adwords then you can identify who is authenticate or who is duplicate! When you start talking with an expert you will understand about his experience in managing clients adwords accounts in just 5 minutes. You can also identify pretty easily if the guy is bluffing. But you must have some back knowledge about the campaign and it's structure. We have also made a mock test for the people who would like to pass Google adwords display advanced. We did it to help them actually: http://www.seo-service-provider.org...n-practice-exam-sample-questions-and-answers/ But if they are not honest with themselves then they can't be honest with their employers and thus they can't have happy clients in the basket. So soon their fake reputation will be over and they will be jobless.
I agree with @jewelraz. If you really passed the Google Adwords certification exam, it would reflect on the actual work that you have at least general knowledge about it. I think it's still relevant if you're taking it seriously.
There may be numerous sites that provide Google AdWords Certification but true knowledge can only be gained by experience of managing campaigns. Even passing AdWords exam doesn't make you an expert according to me. One can only become a true AdWords professional by experience. You may come across many people who will tell you that they know AdWords but the reality it they just know how to create campaigns, ad groups, add keywords etc but they don't know how to manage and optimize a campaigns according to that business that can increase ROI of a business and reduce its CPA. And that will reflect in their interview or when you'll talk to them about their past AdWords projects. So don't hire just because someone is AdWords certified, go ahead and learn more about their past AdWords projects and how they helped them.
Hi Arnavlinks, In my opinion, being Adwords Certified doesn't mean you are good at managing ppc.. its experience that count.
That's exactly what I was trying to say. But as an employer one should have some basic knowledge. Gave you a +1 for your reply! Thanks for the support.
I keep my certification renewed but keep in mind that people can cheat by referencing the docs while doing the exam and there is little to stop someone else doing the exam for you. Until they use certified testing centres, treat with caution.
The answer to this question clearly depends on your goal. If your goal is to set up AdWords campaigns and manage them, then yes - Google AdWords certification will make you far more attractive to clients and hiring managers. But if your goal is to write any other type of copy, then I don't see how Google AdWords certification would make you more attractive. Below are some links which helps you to get certification. https://support.google.com/partners/answer/3154326?hl=en http://digitaldeepak.com/google-adwords-certified-professional-google-partner/ http://digitalmarketingschool.in/online-marketing-course/google-adsense.php
It does ad value. Keep in mind you still have to spend 10K on AdWords to get the certification and you now have to be a member for a year before you get the badge. It's the badge that is going to make the difference if you are a digital marketing company and seeking clients. Besides the partner badge there is the Premier partner badge which is a clear sign you know your stuff.
If you are a company it adds a little value to your portfolio but having knowledge is more important than just getting a certificate.
If you have passed exam with your knowledge & experience then only it will adds value. If you have cleared the exam by taking help of a friend or copying them from other resources then it will not add any value.
Having certification of anything will obviously helps.. but only certification doesn't judge you in terms of your knowledge.. what matters is your "EXPERIENCE" and "KNOWLEDGE" ! But I do appriciate the way you explained things here.. Thanks and Good Luck !
Official Google Adwords Certification is a proof that you have knowledge about Adwords usage and platform, hence it is worth getting the certification and the test is free of cost to take. There is a book on Amazon also available for this. However, getting hired on the job depends on the company and few are there which actually will pay you any salary.