Can selective GeoIP rotating save falling adsense CPMs?

Discussion in 'AdSense' started by wormy, Dec 13, 2006.

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  1. #1
    Recently my adsense CPMs seem to be taking a nosedive. Almost all of them are from the index page of a web proxy and looking at the analytics it seems a sizeable chunk are from India and Brazil.

    Now this made me wonder what if I fixed my index page so that all Brazil and India and Asia traffic gets shown some non adsense ads, like maybe adbrite or that MSN stuff or whatever, and then if theIP is US/UK/EU based[which advertisers seem to like a lot more] then the index page spits out the google adsense code?

    Would this tactic beat the smart pricing algorithm? Even though the number of Asian/SA ads being served would take a big drop...the percentage of ads being shown to US visitors would skyrocket...and perhaps peopel would bid higher on my ads?
     
    wormy, Dec 13, 2006 IP
  2. mihd

    mihd Peon

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    #2
    interesting idea, what alternatives to adsense you propose to show to these regions?
     
    mihd, Dec 13, 2006 IP
  3. wormy

    wormy Active Member

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    #3
    Just anything at all, like adbrite perhaps with lots more advertising per page. Just as long as the google geoip does not record the non-US client IPs. I wish google published more stats because I cannot tell if I am really being harmed or not but I assume when an advertiser sees an all US website they are more inclined to wanna advertise via adwords?
     
    wormy, Dec 13, 2006 IP
  4. kh7

    kh7 Peon

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    #4
    Since advertisers already have the option of geo-targeting - I don't think you doing anything would make a difference. Advertisers usually DON'T (unless your site is really big in your niche) choose to show ads on your site specifically. You can check whether specific advertisers have chosen your site, through advanced statistics > per ad > show site specific ads. (terminology is probably not precisely what google shows you as I see the adsense page in Dutch).
     
    kh7, Dec 14, 2006 IP
  5. mihd

    mihd Peon

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    #5
    i was recently reviewing stats and up to 30% of my users use firefox hence a higher change of an adblock being installed so if anyone knows any ads that can be directly embeded in the page (not generated by javascript as adsense does) it be helpfull


    geotargeting might help in a different way, you can make an advertise here page, where you can skip all the middlemen and try to get people to advetise directly with you by offering good stats, geotargeting and reasonable value
     
    mihd, Dec 14, 2006 IP