Google Update Structured data site names and URLs As part of this launch, we’re also introducing support for schema.org structured data for websites and breadcrumbs to signal to our algorithms: The website name to be used instead of the domain name The URL structure of the URL as breadcrumbs As per Google "These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide." So discuss how we implement and how much its impact on mobile serch