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CPC decrease in Feb?

Discussion in 'AdSense' started by lukey372, Feb 1, 2015.

  1. #1
    Hey all,

    So I'm usually chilling around $0.10 - $0.30 depending on the day, month etc. However the start of this month has been pretty terrible in terms of CPC. I'm currently sitting around $0.04-$0.07. Please do not post here with useless remarks such as "YOUR TRAFFIC MUST BE FROM LOW TIER COUNTRIES" it's not, about 85% of the clicks are from tier 1 countries. Anyway looking forward to your input.

    Due to this decrease my revenue is around 1/4 of what I'm usually achieving.

    Regards,
    Luke
     
    Last edited: Feb 1, 2015
    lukey372, Feb 1, 2015 IP
  2. ukrop

    ukrop Greenhorn

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    #2
    Same shit. My USA cpc is 0.05-.0.6 in feb.
     
    ukrop, Feb 3, 2015 IP
  3. Notorious

    Notorious Well-Known Member

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    #3
    Same, since mid January.
     
    Notorious, Feb 3, 2015 IP
  4. siddhanta

    siddhanta Greenhorn

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    #4
    I have been running my blogs " Tweaking Tricks " and " will inspire who blogger " from last 2 years. But adsense income very low/day. Can you give some better idea to boost adsense earning.
     
    siddhanta, Feb 3, 2015 IP
  5. lukey372

    lukey372 Notable Member

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    #5
    That's not what this thread is for, I am here to discuss whether users are experiencing the same issue as me.
     
    lukey372, Feb 3, 2015 IP
  6. ColdRicePudding

    ColdRicePudding Well-Known Member

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    #6
    I've had this issue since mid January too... I'm getting more traffic and I've increased my CTR.. but my CPC has never been this low.
    Last Thursday (29th Jan) was "normal", but in general over the past month, I'm down by 30%.
     
    ColdRicePudding, Feb 3, 2015 IP
  7. abraxas

    abraxas Well-Known Member

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    #7
    My CPC is actually 200-300% up during last couple of months, but the overall earnings are the same due to the lower CTR, smth which is very unusual for my sites, considering it is the winter season.
     
    abraxas, Feb 3, 2015 IP
  8. peepin2me

    peepin2me Well-Known Member

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    #8
    My CPC has actually increased significantly in Feb. Although it's still nowhere near Nov/Dec levels, it's much higher than January.
     
    peepin2me, Feb 3, 2015 IP
  9. Rusbell

    Rusbell Member

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    #9
    Low, Low CPC =(
     
    Rusbell, Feb 4, 2015 IP
  10. lukey372

    lukey372 Notable Member

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    #10
    Lucky you man, my CPC decreased around 25% in February :|
     
    lukey372, Feb 4, 2015 IP
  11. Jake The Competition Man

    Jake The Competition Man Active Member

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    #11
    this is a good time to switch to affiliate marketing and try to sell nice products to your readers!! Don't forget Affiliate Marketing is always there and with tons of stats to study to be sure you've chosen the right program.
     
  12. Bwesole

    Bwesole Greenhorn

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    #12
    CPC is better than mid to end of Jan. but CTR horrible. When i check the number of advertisers in review center, the number is the same but those with high and medium impressions have greatly reduced by about 500%. Most have ow impressions. When i check ads showing under link units. It's just 5 down from about 30.
    I think advertisers will be back after the first quarter.
     
    Bwesole, Feb 10, 2015 IP
  13. wrekoniz3

    wrekoniz3 Well-Known Member

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    #13
    Industry wide, banners are taking a nose dive, it started mid to late jan and has progressed. Have to say, its one of the worst post holiday drop-off's I have ever seen. Given the change of focus this year to view-ability and ad fraud risk, I'm not sure how much its going to rebound. I see a lot more potential in partial fill with pass backs, as well as mobile, and video.
     
    wrekoniz3, Mar 4, 2015 IP
  14. phoenix01

    phoenix01 Member

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    #14

    What about the CPC right now?
     
    phoenix01, Mar 12, 2015 IP
  15. fred5

    fred5 Active Member

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    #16
    My CPC its about 0.06 never was to bad. From January 2015 my CPC was down for me and a lot of people.
     
    fred5, Mar 16, 2015 IP
  16. john sid

    john sid Greenhorn

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    #16
    In the last of Financial year the advertisers decrease there CPC so that's why you are getting low amount for every click, but there is no need to worry because it will increase.
     
    john sid, Jan 4, 2016 IP
  17. pmf123

    pmf123 Notable Member

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    #17
    Yes, I am down 40% since Dec 23rd, before that was better. I assumed it was the holidays but it is continuing.

    It could be that companies are bidding less since Christmas is over?
     
    pmf123, Jan 6, 2016 IP