I have just published an article with AdSense tips that have worked for me. Let me know what you think: http://www.seoguide.org/adsense-tips.htm I'd like to hear the AdSense tips that have worked for you and include the best ones in the article.
Useful tips, and thats what I'd pratice too to get higher CTR. But some of the webmaster said the best place to put the ads is on the right hand column and using skycraper ads
I think that with ad sense it depends what type of site you have, such as a content site or a merchant site. I think many times it depends on your site and should be tested as such. If you have a content site try horizontal ads on the top, bottom, sides, in the middle of articles. Trying differnt things and comparing the CTR and EPC will probably be the best way of determining this. Make channels and compare which ones do the best. If you don't want to switch the ads every few days for testing you could make a PHP script to randomly display one of the types. But in general, I would have to say the skyscrapers have been more effective.
Generally you are right that experimentation is the key. Some things work well on one site, and don't work well on other sites. However, common principles of optimtal ad placement must exist based on human psychology. I am trying to understand the reasons why this or that works here or there and pick the best ad format/placement for a site without too much experimentation.
It depends on what attracts people's attention on your site. If its the content down the middle, then an add that looks like the content in the middle will most likely work best. I find myself mentally blocking out big flashing ads on the top, bottom or sides. Ads that fit the context of the page and aren't too out of place will most likely do the best. I imagine that's why Google started placing ads above the search results, because people don't always look over to the right.
Good article..have tried it on my site of www.smallmouth.ca and appears to have improved click percentage however I need to revamp site at sametime. Review layout and let me know if placing of Ad's appears to be strategic enough (another set of fresh eyes would help). Conent and re-design is being worked on now. Question as I couldn't find it easily enough: I have other domains also and in order to have adsense do I need to apply with google per domain? Thanks.
You can use your adsense id on as many sites as you want, no need to get separate ids for different sites.
This is correct. In fact, you are not allowed to have more than one adsense account unless specifically approved by Google. Geir
The third way is to increase the price (more expensive adds mean greater payout per click). The sales variables are: 1. Increase the number of customers 2. Increase the profit margin per sale (increase prices or decrease expenses) 3. Increase the number of sales (or frequency of repeat sales) As Google decides what adds they serve based on your content it is hard to influence the ads. If the adds they are serving aren't too competitive (there isn't more than 200 Adwords clients targeting your keywords)... simply block the url of the sites which do serve adds till you only get public service ads then add some extra text that has a few repetitions of the keywords you want ads to respond to - then switch off public service ads and wola! You get the high price ads you want to serve. To work out what ads are high priced - get an Adwords account and test the bid prices for a few topics you think your visitors are interested in. PS - if this makes anyone a ton extra, send me a donation
It may be that there are few advertisers for the ad's your pages produce in which case you'll notice a big drop if one or two lower their CPC. For experimenting with your adsense ad's setup and viewing stats instantly Adsense Tracker is excellant and free.
You can actually influence the Google AdSense ads by setting keywords in this code (directly from Google AdSense site): <small style="color:#FFFFFF;display:none"> <!-- google_ad_section_start --> keyword1,keyword2,keyword3,keyword4 <!-- google_ad_section_end --> </small> Just place this code (after setting your keywords) in your web page before the Google ad code.
Pretty nice read, thanks for the tips. Isn't it against the TOS to just put keywords? I thought it must have lots of content?
Well, of course, this is meant to be in ADDITION to your main content. For a full explanation directly from Google go to: https://www.google.com/adsense/support/bin/answer.py?answer=23168
Well... there's not clearly said that putting keywords (even "in addition") would be okay. There's just one line saying: Not sure if this means the keyword stuff you suggested is okay - or not.