Is the Meta Description Tag Worthwhile?

Discussion in 'Google' started by minstrel, Dec 10, 2006.

  1. #1
    Is the Meta Description Tag Worthwhile?
    November 29, 2006
    by Stephen Ward


     
    minstrel, Dec 10, 2006 IP
    fmgomes and Mong like this.
  2. totaleffect

    totaleffect Peon

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    #2
    i use them regardless really.
     
    totaleffect, Dec 10, 2006 IP
  3. ched

    ched Active Member

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    #3
    They might not be that relevant these days but why take the risk. If only one search engine uses them then it might help your traffic.
     
    ched, Dec 10, 2006 IP
  4. Pedro Monteiro

    Pedro Monteiro Well-Known Member

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    #4
    Indeed. It has come to my attention that Yahoo still noticed them, so why take the risk and disregard something that can be done so quickly and easily?
     
    Pedro Monteiro, Dec 10, 2006 IP
  5. visio

    visio Well-Known Member

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    #5
    What little value they give as benefit in higher rankings is besides the point - which is in fact very little- The description tag is crucial to whether the visitor clicks in to the site. A crappy description tag may lose 75% of visitors viewing it.
     
    visio, Dec 10, 2006 IP
    Mong likes this.
  6. jbladeus

    jbladeus Peon

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    #6
    they may or may not be beneficial for serps, but they are meant to give a glimpse of the page's contents to the viewer, so i think that they should be properly written.
     
    jbladeus, Dec 10, 2006 IP
  7. alpalino

    alpalino Peon

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    #7
    Adding a good description meta tag won't hurt.
     
    alpalino, Dec 10, 2006 IP
  8. markkk

    markkk Well-Known Member

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    #8
    I think may help a bit..
     
    markkk, Dec 10, 2006 IP
  9. mistermix

    mistermix Active Member

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    #9
    It is very worthwhile.

    Another benefit it that it can help differentiate between pages that otherwise have very similar content, like recipe sites or directories.
     
    mistermix, Dec 10, 2006 IP
  10. donttrustthisposter

    donttrustthisposter Peon

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    #10
    Absolutely agree. At the end of the day it means more traffic and a more professional look.
     
    donttrustthisposter, Dec 10, 2006 IP
  11. hhheng

    hhheng Banned

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    #11
    I think it will help you a lot. Google still use it. And if you pages show up in SERPs, visitors will decide whether to visit your pages by reading your description.
     
    hhheng, Dec 10, 2006 IP
  12. toby

    toby Notable Member

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    #12
    totally agreed with the writer. Meta description is a great way to attract visitor to your site as if written carefully and attractively, it will help to get users to click on the site.
     
    toby, Dec 10, 2006 IP
  13. kh7

    kh7 Peon

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    #13
    kh7, Dec 11, 2006 IP
  14. SEOSURAT

    SEOSURAT Banned

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    #14
    Never to leave anything in site.... just use the complete space and keep the things how much you can...
     
    SEOSURAT, Dec 11, 2006 IP
  15. minstrel

    minstrel Illustrious Member

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    #15
    Summed up what exactly? You link leads to a brief generic definition of terms page. I think the point about why the description tag is important is far better summarized in Ward's article in the original post above.
     
    minstrel, Dec 11, 2006 IP
  16. JohnScott

    JohnScott Notable Member

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    #16
    http://www.v7n.com/forums/240035-post1.html

    Written almost a year ago but I think that Yahoo still places a bit of weight on meta description - enough that you can rank for keywords used only in your meta description and nowhere else.
     
    JohnScott, Dec 11, 2006 IP
  17. visio

    visio Well-Known Member

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    #17
    You got to also take into account those backlinks with keywords that aren't anywhere on the page. Backlinks have a very high importance while the description tag is very low.
     
    visio, Dec 11, 2006 IP
  18. ophir.oren

    ophir.oren Peon

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    #18
    I don't know how much weight google gives it. but even if it's little it's worth then not having that weight consideration at google alg at all.
    I've build a flesh website once that showed up on google results only because of the description meta tag/
     
    ophir.oren, Dec 11, 2006 IP
  19. JohnScott

    JohnScott Notable Member

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    #19
    Backlinks were of course taken into consideration, and the statement was made that in Yahoo you can rank for a keyword on the basis of it being in the meta description still stands. That is to say, those keywords were not used in any other way, including backlink anchor text.
     
    JohnScott, Dec 11, 2006 IP
  20. visio

    visio Well-Known Member

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    #20
    Even with yahoo you are unlikely to rank for anything even slightly competitive with just a meta description going for you. Yahoo may not know what quality is but they do know what a link is and they generally use that as the big factor as most of the big search engines do.
     
    visio, Dec 11, 2006 IP