Does advertising on FB work for directories?

I'm about to start a FB advertising campaign for one of my directories.
I'm going to test the different types of ads (buying likes, buying clicks, etc) and with different demographics.

I do FB advertising for a client of mine that has a local wine lounge - and it works very well for him. However personally going into this campaign, I'm skeptical that it'll work for directories but I'm willing to give it a try for couple month and see what happens.

Has anyone tried FB advertising for their directory? What's been your results and findings?

 

It works well for local directories targeting the local market.

 

I can see that working.
What I'm not sure yet is how many brick and mortar business owners use FB regularly

 

I know of at least one brick and mortar that was using FB. Of course, the little fresh out of college helper they hired, fell for the local SEO company's song and dance and locked the company into spending thousands needlessly.

 

Its a different thing when a brick and mortar owner uses FB for advertising their business (most likely through a marketing company) and another thing if the owner actually uses FB for him/her own use. When advertising a directory on FB, I assume we'd be targeting the latter one

 

It works with targetted audience, try to advertise in the right place and it will better if you use the local areas, I suggest creating a good FB page and attract likes, the best part is you'll get new fans referred by those who liked the page naturally from FB ads. Final word, use FB to promote your Directory and get Like to its Page.

 

It works but a little bit. If you want to promote your web directory then you should buy signature links from members of webmaster forums like digital point, webtalk, warrior forums etc. It will give you very good traffic for your web directory.

 

I do run a facebook page for my directory. Never have tried the advertising, let me know how it works for you.

 

Very little, as far as traffic is concern ,directory submission is not as effective .

 

If definitely works mate. You will get good amount of traffic.

 

Traffic, but no actual listings. Facebook = free traffic

 

I think it would work. Don't forget to target some Facebook pages and groups concerning different directories. Additionally, being active and aligning yourself with people that share common interest with you will be a great thing.

 

I have used FB advertising a few days ago. Actually it didn't work for me. Then I researched what were the problems and found some points. If you can advertise on FB properly, it will bring you your desired things. Most of my friends use FB advertising. They are getting good output

 

Anyone tested this our and can estimate a ROI? I mean... It's not a pleasure to invest $2-3k and get back $1k.

 

I doubt you're gonna get detail ROI reports from anyone who's having a successful campaign. Law of competition

 

FB having several settings allowing you to deliver the ads to the right audience. For example, location, age, gender, language, interest, behavior and connection. In order to maximize the reach to the right audience, you need to spend some times to test it out what giving you the best result.

 

Building brand on Facebook is the important factor to turning profitable there.