It is depends upon the features you want to include in your website. I will go for the prestashop. As so many of our client find it easy to use if it build correctly.
opencart is soooo easy...im building my first site with it right now. got an amazing theme on themeforest.net and it looks very professional for just $45
Yeah I couldn't agree more. Just wish EVERY extension that you need didn't cost money. like the bing merchant center extension
it's really pennies on the dollar when you factor in paying monthly for the big dogs. I'm going to build my whole site for around $300 and thats with all extensions and graphics
Opencart here too. A lot of the extensions I buy are only like $10 to $45 for something I may get quoted a few hundred for if I try to hire a coder to make customizations for me. Just built this site with a few extensions, a theme from themeforest and some help from guys here in the coding section to make a custom menu. racemeshtrucks.com
If you consider opencart, try abantecart. It is similar in architecture but has much better UI and more features. As for prestashop, it is messy.
I wouldn't say that PrestaShop is messy at all, quite contrary - most things are pretty straightforward and it has a very low learning curve. Moreover its community is very helpful and there are very nice free plugins if you want to get your costs done. I had a friend with absolutely no experience in any site-building software building and launching a shop for less than 3 weeks. So complication is definitely not an issue for PrestaShop. +1 for AbanteCart tho, as mentioned it is very similar to OpenCart and I expect an even greater future for it. At the end of the day I can't say OpenCart is worse, nothing of the kind, but I certainly wouldn't claim that its better than Presta - it really comes down on personal experiences and which one feels better for the particular person using it
The free custom HTML box is extremely useful for adding your own content or designing something via HTML and implementing it without a hassle. We use ours to add all of our advertisements for our products and specials and we also put our paypal bill me later promo there as well. Pretty useful if I do say so myself!