How to Create Great Content for best SEO

Discussion in 'Search Engine Optimization' started by Sam Douglas, Feb 23, 2014.

  1. #1
    It is always good practice to spend some time researching your niche to identify the topics of your forthcoming content. We have started this by identifying the first 25 titles or topics for your new site and you should always add content that follows on with related topics where ever possible. It’s amazing how much easier it flows when you know what the next post or page of content is going to be about.

    Index or Home Page
    This is the most important page on your site
    , it is the page that gets the most links and visits so make sure the content is absolutely top quality and optimize it for your main keyword using the all in one SEO Plug in.
    The title is the most important SEO indicator, make sure you have your primary keyword in your title and it is no more than 70 characters including spaces
    Your meta description should be no more than 156 characters and include your primary keyword.
    Use h1 and h2 tags using your keyword in both, again not exceeding 70 characters.
    Make sure you have enough content on your home page to inform everyone including the search engines exactly what your site is all about. Make sure to add your primary keyword in your content wherever you can naturally and add in the LSI keywords you have identified in your research.
    Don’t be tempted to overdo the graphics, you will have plenty of time to add large graphics etc once you have established your website in the results.
    Do not put any paid ads on for at least 3 months and after that make sure they are below the fold and no more than 20% of the page content maximum.

    How to Create Great Content
    Many marketers feel they can produce great content and sit down and knock out posts or articles without really working to any game plan.
    Whilst it is possible to do this, if you have a firm plan of action in front of you it is amazing how much easier it seems to be to produce great targeted content.
    This section goes into great detail on how to create great content and what the search engines want to see from it.
    You need to put together a basic brief of what your content needs to include and achieve. This is great to give to your content provider or outsourcer but it works equally well to use personally as a reference when producing your own content.

    Make a list for the following and complete.
    Primary Keyword:
    Topic of the article
    Title: Include the primary keyword in the title
    Sub topic keywords: Ideally a minimum of 4 related keywords found in the related search feature at the bottom of the search results page as previously featured.
    Word count: always try for a minimum of 1000 words but make sure you publish content with varying amount of words, so post 1 is 1200 words; post 2 is 1100 and so on.
    It has recently been proven that posts with more words rank higher for the same quality content, so if you have a 1000 word post and a competitor with the same sort of site and authority has a post of 2000 words that post will be awarded a higher rank, this is worth bearing in mind if the occasion ever arises where you can produce a real quality body of content that can extend to 2000 words without losing any overall quality
    Keyword density: No hard and fast rules here, try to get the primary keyword in the body of the article 5 times but no more than 7 times in 1000 words.
    This is far less than you may have been told previously but it’s all about making sure the search engines know what the content is clearly about but doing this in a natural way.
    Any more than 7 and you run the risk of keyword stuffing penalty.
    Key target phrase: Always look to add a couple of phrases that are powerful and draw immediate attention to the content.
    You can identify these triggers by searching on niche related forums, yahoo answers etc. Do a search to find information on your product or service you are creating content for, find out what the biggest problem is that makes your product or service essential and use these triggers in your content.
     
    Sam Douglas, Feb 23, 2014 IP
  2. incrediable

    incrediable Active Member

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    #2
     
    incrediable, Feb 23, 2014 IP
  3. Supriyafans

    Supriyafans Active Member

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    #3
    How much time does Google take to crawl new website, if website has enough and great content?
     
    Supriyafans, Feb 24, 2014 IP
  4. Jim4767

    Jim4767 Prominent Member

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    #4
    Maybe I'm naive. But I think two of the most important prerequisites for writing great content are: (1) the writer is an expert in the field he/she is writing about and (2) — and this is where many fail — he or she actually has good writing skills!

    The internet is saturated with poorly written stuff posted by writers who have little or no expertise in the subject about which they are writing. Please, don't add any more of that to the worldwide web.
     
    Jim4767, Feb 24, 2014 IP
    webcosmo and ryan_uk like this.
  5. kb24

    kb24 Well-Known Member

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    #5
    depends on what keywords you are ranking for. it might take 6 months to a year.
     
    kb24, Feb 24, 2014 IP
  6. webcosmo

    webcosmo Notable Member

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    #6
    Indeed, and more and more stuff is written without any logic or actual content, it`s not written for the human mind, but explicitly for search engines...
     
    webcosmo, Feb 24, 2014 IP
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  7. GuruCreation

    GuruCreation Notable Member

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    #7
    Solve people's questions!.....and
    Help them!

    Write for your visitors, not for the SEs!

    BOOOM!
     
    GuruCreation, Feb 24, 2014 IP
  8. dscurlock

    dscurlock Prominent Member

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    #8
    and who proved this? This is how myths, and rumors start....

     
    dscurlock, Feb 24, 2014 IP
  9. ryan_uk

    ryan_uk Illustrious Member

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    #9
    No one, it seems like yet another one of those posts someone has paid someone to write/spin (or sometimes just straight copy-and-paste) in an attempt to get likes.

    You are far from naive. Before anyone makes a website, they should read this (yours, of course! :)) post. The OP's post is an example of the inaccurate garbage floating around. One thousand - yes 1000 - words minimum?! It's BS like this that encourages pointless fluff. I think people do not understand thin content. Short articles are fine. Be succinct, provide what your reader needs. So what if it's done in 100 words, as long as it communicates the required message. I'm not saying in-depth articles suck, they do have their place, just don't try to make every single damn article in depth when there is no reason to.

    OK, sorry, that got a bit ranty. I've never done that before. Honest. *cough*
     
    Last edited: Feb 24, 2014
    ryan_uk, Feb 24, 2014 IP
    Jim4767 likes this.
  10. GuruCreation

    GuruCreation Notable Member

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    #10
    I guess that would explain why he's BANNED!...lol..

    Good stuff man!

    Holla!
     
    GuruCreation, Feb 24, 2014 IP
  11. monfis

    monfis Well-Known Member

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    #11
    If you know what you are doi
    If you know what you are doing - less than a minute, using WMT correct.
     
    monfis, Feb 26, 2014 IP