You mean with premiumcpm or any cpm network? Because i'm not on your network but i experienced CPM decrease to less than 50% of what i used to have with all of my adnetworks
With any network...and what do you mean? You have seen a decrease of over 50% across all of your networks you use?
I used to have about 0.10dollars CPM average with most of my networks, for the past 3-4 days, i'm having 0.02-0.03 CPM average with CTR acceptable ( 0.10-0.20 )
CPM decrease to less than 50% of what i used to have with almost all of my adnetworks..........................
It would be better if you compare to your october or even november CPM's because in december CPM's go up industry wide because of the holiday shopping season. How big is the difference compared to October/November? from what I have seen industry wide difference in CPM's is about 2/3 what is was for a lot of people.
Given below is the rate drop I have encountered with 3 of my main networks (compared to Oct/Nov): Qadabra = 45-50% Fidelity = 30-35% Adversal = 10-15% I expect an increasing trend by the last week of Jan or early Feb.
On our gaming site with CPMStar we are holding steady at $1.00 + ecpm, on our ad network we are holding steady at 0.20 + ecpm for our performing sites. We have not seen any drop off at all, but I believe that is because our market is gaming focused so they are already in Q01 in most fiscal budgets.
Ahh nice! We haven't seen any Drops at PremiumCPM at all either even though we are generally mainstream. We hedge CPM's which stabilizes publisher eCPM's and at the end of the day publishers walk with more money than if the rates fluctuated heavily. You are still seeing $1.00+ eCPM's with CPMStar, post holidays?
Yes CPMStar has always performed well for us, we have been with them for several years. As for our network we don't have to hedge anything, I assume it is because ours is CPC/CPA the bidding keeps our network steady.
Yeah anything performance based CPC / CPA / CPI / CPL / CPA etc. is much more stable (as far as rates).
Easily the funniest thing I've seen on here in a long time. lol Not to make a joke out of your misery but lol. Wait though, 18.47% Fill rate? Hows the back up to this doing?
No - most networks see a drop in CPM's around this time of the year - regularly. CPM's industry wide should start increasing in the next week or so.