How does Google count ad impressions?

Discussion in 'Reporting & Stats' started by gworld, Dec 7, 2006.

  1. #1
    If you have 3 Google ads in one page, does it count as 3 impressions or 1, every time the page is displayed?
     
    gworld, Dec 7, 2006 IP
  2. Pat Gael

    Pat Gael Banned

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    #2
    A friend of mine told me that people at Google take their shoes off and then count on their left foot, naming successively each toe, afterwards going to count with the right, and then all of us can see the results in our respective Adsense control panel :rolleyes:
     
    Pat Gael, Dec 7, 2006 IP
  3. Sem-Advance

    Sem-Advance Notable Member

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    #3
    It does not matter how many ads are displayed. So your answer is one impression per page viewed.

    There are however Ad unit impressions as well, not sure if that helps you or just makes things a bit more confusing.
     
    Sem-Advance, Dec 7, 2006 IP
  4. gworld

    gworld Prominent Member

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    #4
    In this case, the number of impressions should roughly equal to the number of hits on the page independent of how many ads you display on the page, is this correct?
     
    gworld, Dec 7, 2006 IP
  5. adamk

    adamk Peon

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    #5
    I have always wondered this as well.

    Thanks for sharing your question.
     
    adamk, Dec 7, 2006 IP
  6. brainet

    brainet Active Member

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    #6
    so do you saying that the numbber of impression is the same to the number of visitors to our site. uhmmm,.... maybe you can check your traffic statistic and compare it.
     
    brainet, Dec 7, 2006 IP
  7. gworld

    gworld Prominent Member

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    #7
    Nobody said that. If Sem-Advance is right then the number of impressions should equal the number of hits on the pages since 1 visitor can look at many pages.
     
    gworld, Dec 7, 2006 IP
  8. Pietercornelis

    Pietercornelis Guest

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    #8
    That would be the most llogical solution, I think. But on my blog, it doesn't work out. My blog doesn't get a lot of hits, perhaps someone else can share his thoughts?
     
    Pietercornelis, Dec 7, 2006 IP
  9. Sem-Advance

    Sem-Advance Notable Member

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    #9
    Well not exactly but I maybe misunderstanding which hits you are refering to.

    Each page of a website will generate 20 to 100 hits on average for each visitor. Each image is counted as a hit, as are content sections of the page, so then each ad would also count as a hit.

    however that same visitor would generate only 1 impression for visiting the page.

    Hope this helps.
     
    Sem-Advance, Dec 7, 2006 IP
  10. gworld

    gworld Prominent Member

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    #10
    You are right, my mistake. It is page views and not hits. :eek:
     
    gworld, Dec 7, 2006 IP
  11. phree_radical

    phree_radical Peon

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    #11
    Alot of those pageviews are discredited, right? I mean, I always get alot fewer AdSense impressions than I do pageviews with AdSense on them.
     
    phree_radical, Dec 7, 2006 IP
  12. Sem-Advance

    Sem-Advance Notable Member

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    #12
    Well they are not complete pageviews so they are not credited as you put it.

    They cannot charge the advertiser for an ad not delivered... and as such will not pay the publishers for it either.
     
    Sem-Advance, Dec 7, 2006 IP
  13. Correctus

    Correctus Straight Edge

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    #13
    I believe one

    IT
     
    Correctus, Dec 8, 2006 IP
  14. Abhik

    Abhik ..:: The ONE ::..

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    #14
    its only the page load that counts..
     
    Abhik, Dec 8, 2006 IP
  15. kishore415

    kishore415 Well-Known Member

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    #15
    yeah its only the page that loaded will be counted but not the number of ads...u placed
     
    kishore415, Dec 8, 2006 IP