I'm sure it could be branded with the right type of marketing, but it will be really hard to tell someone, or let alone them remember how to spell it. (I realize it's just beauty changing the b to a v) but I don't see any real value in the domain. Sorry.
Yes, definitely good luck, mate! I was about to post that it's a cool brand with lots of potential, now this is being realised in $$$$ for the OP. It's definitely worth at least $3k (anything less would have been an insult for such a cool domain).