Google introduces new 'Hummingbird' search algorithm

MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

"Hummingbird" is the company's effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

"Remember what it was like to search in 1998? You'd sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words," Singhal wrote in a separate blogpost.

"The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket."

Page and Brin set up shop in the garage of Susan Wojcicki -- now a senior Google executive -- in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

(Reporting by Alexei Oreskovic; Editing by Gerald E. McCormick and Bob Burgdorfer)
http://news.yahoo.com/google-introduces-hummingbird-search-algorithm-182009530--sector.html

 

So.. anybody know what he is talking about? Algorithm change? Sure. What kind of effect will be seen?

 

It's saying that they can now better understand longer search teams, so people some may gain, others may lose traffic

 

One more biggest headache for seo guys, lets see what will happened.

searchengineland(dot)com/google-hummingbird-172816

 

I think, Google has provided a little relief to SEO guys these days, compared to first panda and penguin updates.

 

So its Hummingbird that sucking since september 4.

 

As per the above statement this algo update happens 1 month ago means around 23-26th Aug 2013. Hope you all remember that we all have noticed a little bit fluctuation in our website performance last month on same date. See the link below for details: https://forums.digitalpoint.com/threads/what-can-be-the-problem-of-my-website.2680583/#post-18724287 ...

I think this is the Google 15th Birthmonth gift for all of us.

 

In an article on forbes, I also read that this algorithm is more focused on ranking sites better for relevance.

 

I read about Google Hummingbird on searchengineland. They said that Panda & Penguin is like someone change oil filter on an engine and Hummingbird is like changing an old engine for a new one.

SEO guidelines are still the same and Quality Content is very much needed!

 

Another reason why I say to make your content for your users with "real world" search terms.

 

Today I have seen about this update. I think it will good from seo point of view. Spammer will be suffer with this update.

 

It's been in use for over a month now and I haven't noticed any significant traffic changes one way or the other.

 

I don't thinks we should worry about our site will be affected by this new search algorithm update if we have a quality content.
Just saying.