So far, I've only had one person join my website, so it'll be good to see how well a press release does with PR Newswire.
As a classified site owner, I'd recommend that you allow users to post ads with and without registration. As long as they can activate their ads by logging into their email accounts they should be good to go. I tried it both ways. When I allow people to post only via registered accounts, the ad posting goes down significantly. Maybe it will be different in your case, but since your site is in its initial stages, I think it only makes sense to let people post ads without registration as well.
Going to keep it with the registration as people that buy / sell / trade advertising would much rather manage their postings. During my research, almost everyone asked to change / modify / add / delete postings regularly.
I see. In our case people still can edit / renew / delete their ads even if they post them without an account.
IMO, what you're doing is the same thing as a registration system. You just choose to do it differently.
But how do you explain the fact that people are more reluctant to post when it's a registration posting only? I am not making it up. I think it's a psychological thing. People don't want to sign up for something unless they have a certain level of trust. If they post a couple times without an account and like what they are seeing, then they may sign up for an account. I think it's a viable option, but I am not going to try to convince you.
What people don't like are the steps. I do have a one-step setup page for newbies, I am for simplicity after all. Uses their email address as the username, creates a random password. Simple. BTW, for someone not trying to convince me, you've yet to mention my press release. I appreciate that. I really do.
I am not sure what that means, I simply went to http://adpatron.com assuming that was your website. All my assumptions about the account/no account thing were based on that.
It was sarcasm, don't worry about it. You talked about your website and didn't mention mine, so I didn't think you were giving me feedback. I thought you wanted to be off topic this whole time in the general marketing forum, hence the reason for my sarcasm. The one-step page hasn't been rolled out yet.