Can someone explain the difference and meaning of the following terms in Writing? 1) Content Writing vs Copywriting 2) Ghost Writing vs Killer Writing 3) Article Writing vs Blog Writing As a writer myself, though I know the meaning of some of the terms listed above, I would like to know the 'exact' difference of these terms in writing. I need help from expert writers and other writing counterparts to help me understand the difference. (Please don't copy paste definitions from the web here)
What i know from my experience is the difference between the first two. Content writing is writing something about a specific topic. You want to inform someone about something. Copywriting is writing something trying to sell something. Your point here is to sell something so what you write is going to be different!
George, in your definition of 'copywriting', I think you are referring to 'sales writing' which is another different form of writing.
I gave this answer because i only heard copywriting for sales pages etc.etc. As i said maybe i miss some things hehe
Content writing - can apply to anything in written form (except sales stuff) because, by definition, you're 'writing content' and 'content' is just that - the 'contents' of a website, blog, etc. Copywriting - Sales stuff, advertising, buy this now, you need this thing because, blah blah blah - you want someone to invest money in something Ghost writing - covers anything one person writes for someone else for that someone else to claim as their own Killer writing - writing that kills? I dunno what this means, other than being some colorful way of saying 'good writing'. Article writing - covers writing articles Blog writing - covers writing blog entries
Here's a somewhat outside the box description to differentiate content and copywriting. Content writing is offering information. It's primarily geared to inform and educate. It tends to be extremely cerebral. Look at what most corporations use to fill up their websites. It's mostly just content. But it's not the kind of writing that drives immediately action. Copywriting is essentially demonstrating the art and science of creating that sometimes elusive emotional connection. It's conversational in style. Copywriting is putting yourself in the shoes of the people on your website and instantly finding a way to resonate with whatever their circumstances are... ...trying to drive specific, immediate action. It's like you and I are sitting down at a coffee shop. We're just having a conversation. It tends to break all the grammatical rules that you're taught in school. Because you're keeping the copy light and simple. However... Underneath the exterior of just "having a conversation," you're hitting some deep emotional triggers by discussing the exact circumstances your prospects are experiencing right now. If you're on the mark, you'll get a lot of people to take you up on your invitation to press that "buy now" button. If you're off the mark, people won't read your copy. If you don't connect with the emotions of your prospects, they'll get bored and bounce. Article writing? Blogging? You can write a blog written in direct response style or keep more content-oriented. It just depends on your intentions for what you want the copy to achieve. Most article writers spew out content. A copywriter can write an article that makes you do something - even if it isn't about buying a damn thing. Marc
I don't know the definition of killer writing, but I know it when I see it. Killer content writing makes you want to read more of what that person has to say. Killer copywriting makes you want to buy whatever they have to sell.