#12 for keyword in 48 hours - Case Study + How to

Discussion in 'Search Engine Optimization' started by TommyMTG, Jun 5, 2013.

  1. #1
    Hello :)
    I recently ranked one of my niche website and I wanted to share with you guys the results.

    I'm going to be breaking down this post into 3 sections:
    Section I: Proof/Case Study
    Section II: How to
    Section III: Important!

    Each section will be further broken down to individual chapters

    Section I: Proof/Case Study
    1, Keyword
    2, Competition
    3, Domain name
    4, Setting up site
    5, Ranking

    1, The keyword I was going for:
    buy dmt
    Exact searches/month = 1,000
    buy dmt - keyword.png
    Summary:
    Not a big search, but since it was a money word, "buy __" it could be easily monetized
    (P.S. DMT is a medical substance and psychedelic compound)

    2, Competition
    went into google, typed in "buy dmt" and checked out the top 4 ranking sites
    buy dmt - competition top 4.png
     
    TommyMTG, Jun 5, 2013 IP
  2. TommyMTG

    TommyMTG Member

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    #2
    Summary:
    #1 site is a yahoo answer page with n/a PR, pffttt I can beat this easy
    is the exact term "buy dmt" in any of the top 4 sites?
    (Looking in title, url, and description)
    it's in the #1 yahoo site title, but not anywhere else, SCORE!

    3, Buying the domain name:
    went to godaddy and searched for buy dmt
    buydmt.com was taken, darn :/
    tried a hyphen
    buy-dmt.com is available
    SCORE!
    bought it May 7, 2013
    buy dmt - sales confirmation 5.7.2013.png

    Summary:
    found exact domain name match, score!
    Doing good keyword research pays off ;)

    4, Setting up site:
    Set up hosting, and installed wordpress
    created a simple page
    (I will explain why I set it up like this in Section 2)
     
    TommyMTG, Jun 5, 2013 IP
  3. TommyMTG

    TommyMTG Member

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    #3
    Buy DMT - website.png

    Summary:
    Did the least amount of work possible and still hit all the important SEO factors
    5, Buying backlinks
    I bought 3 links
    2x PR3 links - medical/pharmaceutical
    1x PR2 link - pharmaceutical
    Summary:
    Major part of SEO is backlinks, it's like another site voting that your site is "good"
    what matters is PR and relevance.
    Since the keyword had almost no competition, I didn't pull out the big guns and only went with some PR3 and PR2 to see if I can rank (aka Poking the niche)
    6, Ranking :D
    #12 for buy dmt in 48 hours
    48 hour #12 Buy DMT.png

    Serp checker says #13, close enough ;p
    buy dmt - serp checker.png
     
    TommyMTG, Jun 5, 2013 IP
  4. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #4
    OK so you have an EMD, it's relatively easy to get a half decent rank with such things.

    I was about to ask if you had buy-dmt b4 you posted your second post (prior to your third) but you beat me to it.

    I have actually seen EMD's with no content rank b4. And yes hyphenated act as normal EMD's...
     
    Revelations-Decoder, Jun 5, 2013 IP
  5. TommyMTG

    TommyMTG Member

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    #5
    Google webmasters tool
    It took a couple of days for the data to get processed in webmasters so what your seeing is the data from May 13.
    But as you can see, no traffic/impressions May 6/7
    and then around May 9 it starts picking up
    Buy DMT - G analytics.png
    Section II: How to
    1, One page SEO
    2, Off Page SEO
    3, Red Flags
    1, On Page SEO
    I went with the minimum amount of work to see results
    So I had my keyword in 3 key places
    1, Url - I had buy-dmt.com but if I had blahblah.com, I would want to create a page with blahblah.com/buydmt
    2, H1 font - the big bolded font
    3, Image title and alt title - The image on my site had the title and alt title "buy dmt"
    4, I also had a link pointing out to an authority site (wikipedia page om dmt)
    Buy DMT - on site seo.png
    Summary:
    Have the keyword in
    1, url
    2, H1
    3, Image title/alt title
    Also link out to an authority site
     
    TommyMTG, Jun 5, 2013 IP
  6. TommyMTG

    TommyMTG Member

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    #6

    This was a easy ranking, absolutely :)
     
    TommyMTG, Jun 5, 2013 IP
  7. TommyMTG

    TommyMTG Member

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    #7
    2, Off page SEO
    Link quality depends on a couple of factors:
    1, Authority - think New York Times, if NYT links to you and google sees it, then google's going to infer that your site must have something worth
    2, PR of linking page - anotherindicator of authority
    3, Relevance
    4, Low Outbound links
    5, Large link profile - linked to by large amount of quality sites (I check with majesticseo)
    6, No "bad" neighborhoods - like adult sites/gambling sites
    Summary:
    I bought 3 links on PR3/2 sites with relevance, low outbound links (<10), a decent link profile, with no relation to any "bad" neighborhoods.
    Important note on Anchor text
    For testing purposes I made all the anchor texts on the links to be "buy dmt" but in the long run you want a diversified link profile
    Alex Becker from Source-Wave.com gives this rule of thumb
    3, Red Flags - 5 Things to avoid
    1, Overoptimization - example >50% exact match anchor text
    2, Linked by Spammy sites (PR n/a, 0. Adult, Gambling)
    3, Unnatural link spikes - consistency is key
    4, Link building - same IP
    5, Same Content - Spun 80% +

    There are a couple of other factors to keep in mind for SEO but for quick rankings like what I did, this should be a great start :)
    Section III: Important!
    Do you have any questions that are unanswered?
    Post it below! :)
    Hope you enjoyed this post, cheers
    -Tommy
     
    TommyMTG, Jun 5, 2013 IP
  8. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #8

    You could likely have done it without the backlinks to. Your main element working for you in this case is the hyphenated EMD. All you would need to do now is keep quality content going on and move up to the top 3 where you need to be for the bigger clicks. ;)
     
    Last edited: Jun 5, 2013
    Revelations-Decoder, Jun 5, 2013 IP
  9. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #9
    Revelations-Decoder, Jun 5, 2013 IP
  10. Euphoria123

    Euphoria123 Peon

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    #10
    Hi silly question but what is EMD (sorry clueless to seo)

    Thanks Kylie ;)
     
    Euphoria123, Jun 5, 2013 IP
  11. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #11
    exact match domain Kylie
     
    Revelations-Decoder, Jun 6, 2013 IP
  12. Euphoria123

    Euphoria123 Peon

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    #12
    Cool Thanks lol so say your didn't have a EMD and maybe one or two keywords in your domain would it have the same effect?

    Thanks Kylie
     
    Euphoria123, Jun 6, 2013 IP
  13. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #13

    Not quite the same but it can certainly help.

    It can even help to have a word (or acronym) within a word to. For example I have a domain with the word Phraseological in it and Google highlights the "seo" part of it as related to seo.

    You will often see domains with words in the domain names being highlighted as being used to identify sites and to match said words.

    When you search on Google note what gets highlighted (bolded) by the G.
     
    Revelations-Decoder, Jun 6, 2013 IP
  14. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #14

    The op's domain is almost all to do with the EMD element and nothing much, if at all, to do with the backlinking mentioned btw

    oops quoted insead of edited Doh a homer moment
     
    Revelations-Decoder, Jun 6, 2013 IP
  15. patco

    patco Well-Known Member

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    #15
    It's not so hard to dominate even the #1 for such a keyword... If it's less than 100,000 s. per month it should be pretty easy to rank high (even on 1st page within a week).. Do you still have clients? #12 is not a good ranking for so SMALL keyword :( // Why don't you go with a better keyword (with more people that search it!) ;)
     
    patco, Jun 6, 2013 IP
  16. coloma21

    coloma21 Active Member

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    #16
    Great stuff man! To Revelations Decoder, EMD isn't the be all... his PR backlinks was more of a significant factor that the EMD... High PR + Relevance.. you can learn that from becker rofl :)
     
    coloma21, Jun 6, 2013 IP
  17. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #17

    If that is what you believe coloma21. I could have ranked that hyphenated EMD with no backlinks (and higher than he has it with them) so horses for courses eh

    rofl indeed
     
    Revelations-Decoder, Jun 6, 2013 IP
  18. Euphoria123

    Euphoria123 Peon

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    #18
    could you achieve decent positions without paying for backlinks as mentioned above? also what is the best way to check the competition and to know how much you would need to do to get similar rankings as them.
     
    Euphoria123, Jun 6, 2013 IP
  19. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #19
    Put it this way I can get page 1 results without paying for backlinks and don't intend ever paying for any backlinks.

    As for how to out rank your competition. Just study them (your competition). Study their page structures and sentence structures. Study their methodology, as most people are very predictable and it's easy enough to suss out their tactics with a bit of study.
     
    Revelations-Decoder, Jun 6, 2013 IP
  20. Euphoria123

    Euphoria123 Peon

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    #20
    Cool thanks, i've been hovering around page 2 for so long for one of my keywords and used a with seo places in the past which have been mmm crap lol so thought i'd figure it out for myself slowly.
     
    Euphoria123, Jun 6, 2013 IP