#12 for keyword in 48 hours - Case Study + How to

Hello
I recently ranked one of my niche website and I wanted to share with you guys the results.

I'm going to be breaking down this post into 3 sections:
Section I: Proof/Case Study
Section II: How to
Section III: Important!

Each section will be further broken down to individual chapters

Section I: Proof/Case Study
1, Keyword
2, Competition
3, Domain name
4, Setting up site
5, Ranking

1, The keyword I was going for:
buy dmt
Exact searches/month = 1,000

Summary:
Not a big search, but since it was a money word, "buy __" it could be easily monetized
(P.S. DMT is a medical substance and psychedelic compound)

2, Competition
went into google, typed in "buy dmt" and checked out the top 4 ranking sites

 

Summary:
#1 site is a yahoo answer page with n/a PR, pffttt I can beat this easy
is the exact term "buy dmt" in any of the top 4 sites?
(Looking in title, url, and description)
it's in the #1 yahoo site title, but not anywhere else, SCORE!

3, Buying the domain name:
went to godaddy and searched for buy dmt
buydmt.com was taken, darn :/
tried a hyphen
buy-dmt.com is available
SCORE!
bought it May 7, 2013


Summary:
found exact domain name match, score!
Doing good keyword research pays off

4, Setting up site:
Set up hosting, and installed wordpress
created a simple page
(I will explain why I set it up like this in Section 2)

 

Summary:
Did the least amount of work possible and still hit all the important SEO factors
5, Buying backlinks
I bought 3 links
2x PR3 links - medical/pharmaceutical
1x PR2 link - pharmaceutical
Summary:
Major part of SEO is backlinks, it's like another site voting that your site is "good"
what matters is PR and relevance.
Since the keyword had almost no competition, I didn't pull out the big guns and only went with some PR3 and PR2 to see if I can rank (aka Poking the niche)
6, Ranking
#12 for buy dmt in 48 hours


Serp checker says #13, close enough ;p

 

OK so you have an EMD, it's relatively easy to get a half decent rank with such things.

I was about to ask if you had buy-dmt b4 you posted your second post (prior to your third) but you beat me to it.

I have actually seen EMD's with no content rank b4. And yes hyphenated act as normal EMD's...

 

Google webmasters tool
It took a couple of days for the data to get processed in webmasters so what your seeing is the data from May 13.
But as you can see, no traffic/impressions May 6/7
and then around May 9 it starts picking up

Section II: How to
1, One page SEO
2, Off Page SEO
3, Red Flags
1, On Page SEO
I went with the minimum amount of work to see results
So I had my keyword in 3 key places
1, Url - I had buy-dmt.com but if I had blahblah.com, I would want to create a page with blahblah.com/buydmt
2, H1 font - the big bolded font
3, Image title and alt title - The image on my site had the title and alt title "buy dmt"
4, I also had a link pointing out to an authority site (wikipedia page om dmt)

Summary:
Have the keyword in
1, url
2, H1
3, Image title/alt title
Also link out to an authority site

 

This was a easy ranking, absolutely

 

2, Off page SEO
Link quality depends on a couple of factors:
1, Authority - think New York Times, if NYT links to you and google sees it, then google's going to infer that your site must have something worth
2, PR of linking page - anotherindicator of authority
3, Relevance
4, Low Outbound links
5, Large link profile - linked to by large amount of quality sites (I check with majesticseo)
6, No "bad" neighborhoods - like adult sites/gambling sites
Summary:
I bought 3 links on PR3/2 sites with relevance, low outbound links (<10), a decent link profile, with no relation to any "bad" neighborhoods.
Important note on Anchor text
For testing purposes I made all the anchor texts on the links to be "buy dmt" but in the long run you want a diversified link profile
Alex Becker from Source-Wave.com gives this rule of thumb
3, Red Flags - 5 Things to avoid
1, Overoptimization - example >50% exact match anchor text
2, Linked by Spammy sites (PR n/a, 0. Adult, Gambling)
3, Unnatural link spikes - consistency is key
4, Link building - same IP
5, Same Content - Spun 80% +

There are a couple of other factors to keep in mind for SEO but for quick rankings like what I did, this should be a great start
Section III: Important!
Do you have any questions that are unanswered?
Post it below!
Hope you enjoyed this post, cheers
-Tommy

 

You could likely have done it without the backlinks to. Your main element working for you in this case is the hyphenated EMD. All you would need to do now is keep quality content going on and move up to the top 3 where you need to be for the bigger clicks.

 

BTW in the UK you can get 7 years in Jail for possession of DMT so you might want to check the laws where you are b4 you actually try and "sell dmt""!

> http://www.talktofrank.com/drug/dimethyltryptamine

 

Hi silly question but what is EMD (sorry clueless to seo)

Thanks Kylie

 

exact match domain Kylie

 

Cool Thanks lol so say your didn't have a EMD and maybe one or two keywords in your domain would it have the same effect?

Thanks Kylie

 

Not quite the same but it can certainly help.

It can even help to have a word (or acronym) within a word to. For example I have a domain with the word Phraseological in it and Google highlights the "seo" part of it as related to seo.

You will often see domains with words in the domain names being highlighted as being used to identify sites and to match said words.

When you search on Google note what gets highlighted (bolded) by the G.

 

The op's domain is almost all to do with the EMD element and nothing much, if at all, to do with the backlinking mentioned btw

oops quoted insead of edited Doh a homer moment

 

It's not so hard to dominate even the #1 for such a keyword... If it's less than 100,000 s. per month it should be pretty easy to rank high (even on 1st page within a week).. Do you still have clients? #12 is not a good ranking for so SMALL keyword // Why don't you go with a better keyword (with more people that search it!)

 

Great stuff man! To Revelations Decoder, EMD isn't the be all... his PR backlinks was more of a significant factor that the EMD... High PR + Relevance.. you can learn that from becker rofl

 

If that is what you believe coloma21. I could have ranked that hyphenated EMD with no backlinks (and higher than he has it with them) so horses for courses eh

rofl indeed

 

could you achieve decent positions without paying for backlinks as mentioned above? also what is the best way to check the competition and to know how much you would need to do to get similar rankings as them.

 

Put it this way I can get page 1 results without paying for backlinks and don't intend ever paying for any backlinks.

As for how to out rank your competition. Just study them (your competition). Study their page structures and sentence structures. Study their methodology, as most people are very predictable and it's easy enough to suss out their tactics with a bit of study.

 

Cool thanks, i've been hovering around page 2 for so long for one of my keywords and used a with seo places in the past which have been mmm crap lol so thought i'd figure it out for myself slowly.