I want to set up a campaign that targets thousands of low frequency 500< monthly impression long tail keywords in the hopes of paying like 2 cents a click so that even if my success rate is low like 1 in a thousand i will still have only spent 10-20$ for the acquisition of a sale. normal thinking right?
Low competition does not automatically equal low price. Your Quality Score for those words are still going to determine the overall required CPC. And if you have thousands of keywords in your account or campaign that are not generating impressions every, that's not good for your overall campaign structure.
in adsense u hav to chose hi-competitive keyword.those keywords r perfrom well. u dont get good result with low comparative keyword.
Your keywords should be relevant to the contents of your website. Relevance make quality score better and reduces price.
Unless you're matching Destination URLs for every keyword and have 10/10 QS (or very close), I would say you'd be in a bind. Even so, you have to be VERY competitive to win. Just because people barely search for something, doesn't make it any less valuable. Quite the opposite, the more FOCUSED the targeting, the higher the CPC. You'd be able to pay $0.02 for something REALLY general that gets so much traffic that other advertisers aren't buying enough to buy EVERY ad. That's a strategy you might want to test. Still, QS matters a lot, so you can't run "clocks" on a 3/10 QS and pay $0.02 for anything close to even first page results.
Just caused it's long term with lower searches doesn't mean you will have less competition, these days everyone grabs all the keywords with broad match, phrase match .
can u plz explane this things between.. the difference between brod match and phrase match and exect match... it very much helpfull for me...
Broad match of "ice cream" for example means - the word "ice" and "cream" is targetted in any order and can include other word(s). So "cream ice today" would show your ad because it contains words "ice" and "cream". Basically broad is very open and not targetted enough, just has to contain your keyword in it in any order. Phrase match of "ice cream" for example means - the words "ice cream" has to appear exactly in this order but can have a word or more words before and after it, like "ice cream sunday" . Or "chocolate ice cream" with phrase match both examples will show. Exact match finally is very simple, it's exactly what you put it, nothing more, nothing less, no words can be added before or after it, it has to be exactly as shown. "ice cream" will only show your ad if people only type in "ice cream". Hope that helps you!
Biggest benefit and biggest disadvantage with broad match is that for ice cream you can also have something like ice pack or creamy cake recipe. You can discover something useful, but you can also spend a lot of money on keywords that have nothing to do with your keyword or intention. So, really, at least use a modifier, like ice+cream.
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.
You also have to remember that just because its a long tail keyword & whatever other benefits you mentioned, doesn't mean it will impress because Adwords will mark it as "low search volume" and it won't even compete in the auction. Also, with PPC you have to be careful about casting out wide nets (broad match keywords, 500+ keywords) in the hopes of raking in profits, Google is also trying to make money. Do your research, watch your quality scores and choose your keywords wisely & don't forget your negatives. - PPCSophie
When it comes to low paying keywords there is money to be made. There are a lot of upsides and downsides when were talking about lowing paying keywords. Upsides 1. A lot of traffic for very cheap 2. Smaller risk 3. You can learn PPC marketing with very small overhead Downsides 1. Traffic can often times be junk 2. Click fraud is of little importance when your paying a few cents a click That being said, I would suggest reading up about this on Google adwords facts and question page. They go over a lot of the worries newbies have when entering this market.
As others have said, low search volume does NOT mean low competition. I oculd show you dozens of keywords w/ <200 monthly searches that go for $30, $40, $50 per click. There are likely a "few" words out there worth going after that NO ONE has though of where you might be able to spend $0.05-0.25/click... but the amount of work required to find them in many cases far outweights the savings.