You have to admire the simplicity with which Google approach some things. Take their banners for example. A provocative offer to whet the appetite. Followed by a "blue" CTA to draw you in to "click" Next to their logo just so you see, read & compute their name. Do you admire the simplicity Google use? Have no clue what I am talking about? >>>
Well, Google also takes the simplistic approach of controling search engine ranking for the most popular search engine and favoring their own products. I don't know if I admire Google's approach to everything, but it certainly makes them money.
Now you see that is another subject entirely danasurvey, the controling search engine things for their own products thing I mean I could say try "cheap car insurance" on Google.co.uk and you might see what I mean My friend LOTTOJ will demonstrate >
I guess it is the reason why they still have the biggest market share in almost anything you they do I personally admire Google for what they have done and achieved over the last 14 years. It would not be wrong to call google the fastest growing company of all time and their simplicity is one of the reasons behind that. This is one philosophy they've held onto since inception. Everyone knows how search engines and portals looked like in 1998. Filled with crap and cultured links. They were the first ones to come out with a very simple design. I remember seeing one of the documentaries about Google where Marissa Mayer was telling that the early users of google would just open the website and wait and wait. They thought the website had not opened completely
Google is out to make money like every other company out there. Don't believe otherwise for a second.