While I am doing SEO work on a site http://www.impact-displays.com/ I got one doubt regarding meta description that is Meta description of this site is ‘Enhance your trade show booth with our attractive trade show displays and exhibit your company in a professional way with more audience to your business’ when I searched the name of this site in google, the SERP showing its description but when I searched the description by including it in a double quotes, the SERP is showing so many sites but it not showing http://www.impact-displays.com/. I don’t know why it’s happening. Please give any suggestion to my question. If my explanation is not good let me know.
I suggest, that you go through the similar website of your competitors. Check their ranking and see what they have in their Meta description. Right click view source will give you details. It will give you an idea about what you are missing out on. Then make the changes according in your meta description. I am an amateur SEO