Hello Friends, I have the following Adsense Ad Units in my site. Sample data: 336x280 - 8 clicks (1.54) 468x60 - 14 clicks ($1.40) 728x15 - 17 clicks ($0.93) Should I remove this Adsense Ad Unit 728x15 and stay with the 336x280 and 468x60 only ?
Hello Adil, I think if I remove it, maybe the visitors click on other Adsense Ad Units, this can generate more revenue, not sure. What do you think ?
For a week or two change the underperforming ad unit to image/text ads and see if it improves, its usually best to have text & image ads depending on the type of website.
OGHacks, I did removed the 728x15 Ad Unit, around 2 hours ago, and I see improves. I see that the CTR, CPC and RPM increase. Let see what happens in the next 2-3 hours.
OK good news, its best to test your results over a week or two to see a real improvement to compare... but instant results are good too.
It's hard for anyone to say what works. It's only by testing that you will know the real answer. Personally, I agree with you. 728x15 ads generally don't pay well, although some do. I took that away and the pay-per-click has gone up.