How do we determine the REAL # of searches per keyword in Google? This is what we did: keyword: # of searches PER MONTH: "my keyword phrase" 168,997 ACCORDING TO OVERTURE "my keyword phrase" "Average Search Volume" ACCORDING TO GOOGLE "my keyword phrase" 61 "predicted" in last 24 hours for Google in Wordtracker That means on average there are 3,000 searches PER DAY. We have currenly climbed into 10th position for "my keyword phrase". ------------------------------------------------------------- QUESTION: What percentage of clicks does 10th position get? ------------------------------------------------------------- I have checked to see how many data centers are actuallay showing our site and here are the results: "my keyword phrase" DC IP: POSITION: 66.249.93.104 10 216.239.51.104 9 66.102.9.99 9 66.102.9.147 9 66.102.9.104 9 66.102.7.99 9 66.102.7.147 10 66.102.7.104 10 66.102.11.99 9 66.102.11.104 9 64.233.187.99 9 64.233.187.104 9 64.233.183.99 10 64.233.183.104 9 64.233.167.99 10 64.233.167.147 10 64.233.167.104 10 64.233.161.147 9 64.233.161.104 9 216.239.63.104 9 216.239.59.99 10 216.239.59.147 10 216.239.59.104 10 216.239.59.103 10 216.239.57.99 9 216.239.57.147 9 216.239.57.104 9 216.239.53.99 10 216.239.53.104 10 64.233.179.104 NOT RANKING 64.233.185.99 NOT RANKING 64.233.185.104 NOT RANKING 64.233.179.99 NOT RANKING 64.233.171.99 NOT RANKING 64.233.171.147 NOT RANKING 64.233.171.104 NOT RANKING 64.233.161.99 NOT RANKING 216.239.39.99 NOT RANKING 216.239.39.104 NOT RANKING 216.239.37.99 NOT RANKING 216.239.37.104 NOT RANKING OK, so based on these #'s, how many clicks per day do you think we should be able to get for "my keyword phrase"? 1. roughly 3,000 searches per day <---- DONT KNOW HOW RELIABLE THIS IS 2. 9th - 10th SERP 3. ranking in 29 out of 41 DataCenters Does anyone have a formula for this type of thing? The reason why I am asking is because we have been in this position for over 3 days now and have gotten 0 CLICKS!! Thanks for your help! Terry
there is one way, and one way only, to do this. rank in the top 10 for that keyphrase. make it a solid ranking. make sure you're in the top 10 in every datacenter. sign up for google sitemaps / webmaster tools and you'll be able to see how often your url is found for that search term. that being said, there are plenty of useful ways to get rough estimates, which I'm guessing you know about. the number of clicks you get is not just about ranking... it's also about having the site look appealing to the user in the serps. if they're looking for information on widgets and your page appears to them like it's not talking about widgets at all, your CTR will obviously be less.
I don't know where U get your search data from, probably Overture or something That is a skewed data source The closest you can get for Google is to run an AdWords campaign (need near top bid price) and look at that data for daily searches... this can be skewed on sites with 'seasonal' rushes of course That is the only way I know of to get proper Google search traffic data... pay for it -- lol
Our Title Tag and Description are targeted for that phrase so I dont think people are getting confused. David, we dug into Overture, Wordtracker and Google Estimator as well as Nichbot. We also figured best way to get search # was to set up a google adwords campaign. ---- well.... gurrrrr.. page 1 CPC is between $2.00 -- $3.50 THATS PER CLICK! ouch! If there are a ton of searches, I sure dont want to pay $3.00 per click to be on first page. So what do we do?
Well then the best U can do is work wit the aggregatd data you have collected from those sources You already have one major SEO 'trick' down. Never rely on any one data source. This can badly skew your end conclusions and analysis.... Without actually laying out the PPC $$, work with what you have and you should get close. There is no true datasource for Google search data unfortunately. To understand some user behavioral data, I can give you this from a whitepaper I have; So a full 62% are not leaving the FIRST PAGE. And U certainly don't want to be lower than page 3.... Now consider Search Traffic and Google page 3 is likely busier than MSN (9% market share) on page 1 sometimes The study is much longer... I just figured that may help your train of thought though
sign up to google sitemaps / webmaster tools. they'll show 1) how many times per day you show up for that term and 2) how many clicks you get for that term. if they're way out of whack, that's your problem. it's not just about being targetted, it's about being appealing to the user. you have to make them want to click your result above the competition.
i read somewhere that 50% only visit the first 3 results and other 25% visit results below the scroll so may be u need to work more hard and move up
I agree with Gypsy and Disgust, there are so many factors - rank position is just one of them. But getting 'above the fold' on a typical 1024x768 desktop will help a lot though. Plus, a trick I've found to get a slightly better indication for a keyphrase is to use the 'show total potential clicks' (or whatever it's called) in your adwords account, but this is still not truly representative and you have to set the CPC and budget stupidly high to max it out
should keep in mind that "average desktop" resolution varies by niche. on digitalpoint I'm sure it's 1024x768, possibly even higher... other niches that don't attrack a tech-savvy crowd will have lower resolutions which means you need to be ranked even higher. anyway you cut it, regardless of resolutions, you really need to try to make it into the top 3 for any SERP.
sure, there's still 800x600 users out there - even a few 640x4xx, and with the mobile web taking off, top 3 placement will get even more important.