Hi all! I just want to talk to you about one of the most important things in your business……. your email list of course. I just want to ask are we staying on course of what we started the particular list for. What I mean is are you giving the potential customer what they expected when signing up for your list. A good way of determining this is just going back to your sqeeze/landing page, taking a look at the key points of the site, and think if you were signing up for this list what would be your reason. If you can determine this you can avoid mass unsubscribes as well as complaints. You don't want to have a high pitch to post ratio and lose relevancy to your email lists. Well I hope you found this information helpful. Kind Regards
I've come to find out unsubscribes are good.. It's usually people who don't understand the value you're providing but what you say is completely true. You have to give them what they're joining your list for or you'll be getting unsubscribes for the wrong reason
Colouring in the lines can have another meaning. When the message stays the same but the medium has drastically changed, the relationship/trust for the customer might also happen to change. Major design differences between your lander and your email could cause some turbulence. Thanks tkyles for the good advice.