Your description is very important for search engines. You should avoid too small and too long in the descriptions. Length of description should not exceed 160 characters. As the description of the title, Meta description should be unique and should not be excessive keywords.
Yes you are right mate. Site description should be user friendly, stuffing keyword as per seo point of view make our site looks spammy. I always make description for user that describe my site and drive traffic to site.
Meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.
Meta Description is related to meta keywords. In your meta description, we will have to make sentences with meta keyword in details.
It is always a good idea to use description according to your article or website but not keywords stuffing. Instead of using prime keywords you can use synonyms word which is very good for SEO.
Another thing that many people forget is that the meta description is also a sales script. If you get the Title and meta description tags right in the search results, you can actually increaae the click through rate.
Meta description tag has no influence to SEO, but on the other hand it is very important because it appears in search results right below the title of the page. This is the text that is in bold type, with this text we can attract the attention of visitors to the extent that even the second result is more appealing than for the first click. In conjunction with the appearance of the title tag meta description can significantly be indicated in SERP. If we left out the meta description or make it too short, than Google will make that from the text at the beginning of the page. Meta description should be different on every page of the site.
Meta Descriptions are HTML attributes that provide concise explanations of the contents of web pages, are commonly used by search engines on search result pages to display preview snippets for a given page.
Yes you're right.. Meta tags should be short and sweet that user can understand easily about your business, and also meta tags should be unique.
Also, try to put the main keywords in description if possible, it would be helpful in ranking of your keywords.
Don't use same meta Description for the whole website, keep good description related your content and add some keywords.
Description is best way to your keyword are add in meta description that's for good for keyword Ranking.
Just be as descriptive as possible and try to lure the user in with keywords that highlight your business. I really wouldn't lose any sleep over it though. Personally, I would concentrate on the more important SEO tags, i.e <title>