Its already avaiable to US citiznes < like google checkout > . Would be good to have these things going worldwide .
its taking now too long for yahoo to get it global, they are still in beta , seems like they are interested more in big players, its been from years they have a huge requirement for publishers sorta 10-100mn page impressions. so small players are out of the way. more soon they chip in would be beneficial for them and whole community of publishers.
I don't expect them to move to quickly to leave beta. I'd expect first some trial in a closely related country (Canada, UK) before any move to bring in other foreign publishers. These guys don't move too quickly. Look at Google and Gmail; it's still in beta after how long?
i think yahoo's thought is earn much more than google in USA. they use purchasing power of american people. and they get more ads in US.maybe 3 years later they deal yahoo network (YPN)
Yahoo's problem is that they don't have enough advertisers for the publishers they already have - so they can't go International until they have the advertiser inventory. They are being very selective in accepting new US based publishers. There is also more of a problem with click fraud in some foreign countries and the foreign advertising generally pays less. Unlike google, yahoo only has one pricing option for yahoo search and yahoo content match (what YPN publishers run). A large portion of advertisers have dropped out of "content match" because the pricing is too high and the conversion rate is lower than yahoo search (ads you see when on yahoo). Google's adsense had this same problem so they went to "smart pricing" and also allowed advertisers to have different bids for google search and google content. Advertisers can pay $5 for google search clicks and bid 25 cents for content search (what adsense publishers run) - So google gets the entire $5 for a chick from a google search, where they get 25 cents for a click from adsense (and then they payout about 75% of that to the adsense publishers). To get as many advertisers as google and go International, yahoo is going to have to go to a two-tier pricing system - which is going to mean lower payouts to publishers (most likely similar to what adsense pays). Right now they are only targeting US visitors and claim they are much more selective about what sites they accept to run YPN in order to justify the higher pricing. Obviously a lot of their advertisers don't see it this way. YPN is in the process of manually reviewing every site that runs YPN and terminating certain publishers that have low converting traffic or not following their TOS. In the end, YPN and Adsense will probably have very similar payouts across the board - they have already dropped significantly. Some sectors currently pay more than adsense, but do to a drop in advertisers, adsense is actually paying more in others. The CTR is also higher with adsense because they have much more relevant ads in many sectors. The real benefit of having YPN and adsense, is that the competition will hopefully cause yahoo and google to payout a larger percentage to the publishers. As a whole, adsense pays out about 76% to publishers and I believe yahoo pays out a little less. Everything depends on the demand of the advertiser and how much they are willing to pay. Click fraud and low converting traffic has to be factored in, which means they can't bid as much per click.
Their SEC financials show they pay 78.5 cents out of every dollar to adsense publishers (as a public company, they must disclose certain financial information). That figure includes what they pay to network partners like AOL, which may or may not get a higher percentage. All they say is that all regular adsense publishers get paid at the same rate.