I made Pornotube.com go from $0 to $50,000 a month. I did all of the backend programming for Gucci.com. I'm the creator of some of some pretty crazy automated tools. I've done marketing & SEO work for more than a dozen Fortune 500 companies. I create online success. If you own a website that has potential, I'd like to do business with you. PM me.
SEO & Marketing is done on a case by case basis. You obviously wouldn't use referrer log spamming for every site, but adult-oriented/gambling/offshore betting, those kind of sites it would be perfect for, since they don't have many options. Just because I offer grey hat services on this forum doesn't mean that is the only way. You need to evaluate each site and figure out what techniques/tricks/tools would be the most appropriate and effective.
I didn't realize the wide range of webmasters that come to DigitalPoint. I've taken on some very interesting projects because of this thread. I still have room for one more! Example of my work: Search Google for "dvd rental", first result is Netflix. I create online success. PM me.