I don't know about the click through rate but from what I've heard Yahoo pays better than google adesnse. I also think that if you want to sign up your website needs to have a certain number of visitors.
I think what he's trying to say is that MSN and Yahoo visitors are more likely to click your ads over other visitors. Thats very hard to judge because you'll never get any decent scales to measure it on, what makes you come to this assumption? are you tracking visitors?
On days I have a good deal of traffic from Yahoo and MSN the CTR seems to be higher. I know this is not a scientific way of measuring this, but thats my feeling. This week I have had substantially more traffic from Google than Yahoo (previously it was the other way round) and CTR does seem lower.
The people navigating from yahoo have already seen the ads that were relevant to their search. When they go to your site they then see a different set of ads from google.
Could be that the market (generally less tech savvy, and on the younger and older ends of the tail) are not looking for content as much as a Google user would be (looking for information rather than products) or Google users are more tech savvy and are skeptical about paid ads. Really depends on the mindset. I hate to generalize about these things because one person's accounts differ greatly from others.
Yahoo and MSN visitors almost always have a CTR - they tend to be less net savvy and and are not as "ad blind" as google users.
One thing I know is that Yahoo and MSN users have a higher page views than Google proportionnaly... but they still just bring a fraction of visitors. But yeah, I really think they click more on ads. The demographics for these search engines must be slightly favorable to this, or it could be that the more traffic you have, the lower your CTR will be, hence Google's lower performance overall.
I m pretty sure, no one will know for sure... But the thing is, google ads is from google.. and people who are used to google search, is definitely immuned to google ads.. do u agree?
That.... or, it could be that MSN and Yahoo users are less likely to have found what they are looking for yet because those search engine don't do a very good job And if you haven't found what you're looking for, you're more likely to click an ad.
I think its most likley because people already come across some of those ads displaying on your site on the search page when they come through google.
I think so, why? because users are acustomed to adsense ads, while they may have not seen much msn ads
Its well known that MSN traffic is more 'click friendly' otherwise its up to you how you present your content and ads in balanced manner.
Right now there isn't a program of that sort that can effectively track your AdSense clicks by user. Google Analytics seems to be heading down that road, though--if their recent poll of AdSense users on the Analytics homepage is any indication, Google Analytics may be thinking about adding AdSense tracking in the near future. I thought of a technique that will work in the mean time, though: Set up a Custom Channel for each referral source you want to track, you can then whip up a php script to single out a referral source and serve corresponding ad units to that traffic stream.
There are several programs that track which ad is clicked, which advertiser, SE is came from, keyword, IP address, etc. AdsenseGold is one, but there are others.
my google traffic doesn't convert as good as the MSN one not sure for yahoo as it doesn't send me that much
it is possible to tell if Y is better than G, or whatever. At least by sending PPC traffic to Adsense. I sometimes set up 3 identical campaigns, sending people to landing pages that are identical in appearance but actually are different URLs. So: --AdWords traffic goes to something like www.website.com/niche/G --YSM traffic to www.website.com/niche/Y --Microsoft traffic to www.website.com/niche/M the G, Y, and M are designations for me to keep the 3 different landing pages apart. and of course each landing page has its on Adsense script that are in turn reflected in different channels in my Adsense account. so yes, quite possible to track who converts better (for me, YSM). But it's a pain in the a** and not something I do for every campaign.