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For every dollar you earn, google earns?

Discussion in 'AdSense' started by #Darren, Nov 22, 2006.

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  1. #1
    For every adsense dollar you earn as a webmaster, what is the advertiser paying google in comparison?

    Darren.
     
    #Darren, Nov 22, 2006 IP
  2. qwestcommunications

    qwestcommunications Notable Member

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    #2
    Google earns 22-25 cents.
     
    qwestcommunications, Nov 22, 2006 IP
  3. amitpagarwal

    amitpagarwal Peon

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    #3
    It could go as high as 50 cents.
     
    amitpagarwal, Nov 22, 2006 IP
  4. pulsa

    pulsa Peon

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    #4
    $1 to $2 (google take 0% to 50% of every dollar)
     
    pulsa, Nov 22, 2006 IP
  5. redwine

    redwine Active Member

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    #5
    Google does not disclose the percentage that they give to publisher. So all people can make guess but no one can say it for sure.
     
    redwine, Nov 22, 2006 IP
  6. qwestcommunications

    qwestcommunications Notable Member

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    #6
    According to their quarterly financial statements, their overall share from adsense is around 22%, Of course, this figure may vary from site to site.
     
    qwestcommunications, Nov 22, 2006 IP
  7. ktmonline

    ktmonline Well-Known Member

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    #7
    yup that may be up to 30-40%
     
    ktmonline, Nov 22, 2006 IP
  8. ohadgliksman

    ohadgliksman Peon

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    #8
    As everyone else is guessing.
    My guess is 42%
    According to the "hitchhikers guide to the galaxy" the ultimate answer is 42. :)

    By the way, an easy way to check this would be to setup adsense on a site with meaningless words, open up an adwords campaign for those keywords, click and see how much it cost you and how much you make.
     
    ohadgliksman, Nov 22, 2006 IP
  9. Mong

    Mong ↓↘→ horsePower

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    #9
    Yes! Google earns on every click for non-premium publishers.
    But Google earns mostly from sponsored links on right side of search results.
     
    Mong, Nov 22, 2006 IP
  10. master06

    master06 Peon

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    #10
    Google earns arund %15- %50 for every click.

    Regards,
    Mustafa
     
    master06, Nov 22, 2006 IP
  11. almir

    almir Peon

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    #11
    Google earns :)
     
    almir, Nov 22, 2006 IP
  12. integrity

    integrity Well-Known Member

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    #12
    I talked to Joel Comm before and his average assumption af paying out to goole is that he took in about 60% and google kept 38.4%.
     
    integrity, Nov 22, 2006 IP
  13. cldnails

    cldnails Well-Known Member

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    #13
    I'm sure like anything their margins change depending on the niche, so it may not be an accurate representation.
     
    cldnails, Nov 22, 2006 IP
  14. maxtower

    maxtower Peon

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    #14
    What does it mean then, when one day all of a sudden your earnings drop by half? Surely the advertisers didn't all one day decide to bid half as much for my keywords?
     
    maxtower, Nov 22, 2006 IP
  15. cldnails

    cldnails Well-Known Member

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    #15
    No, but if the difference in bidding price for the highest and the second highest was considerable...then it could be half.
     
    cldnails, Nov 22, 2006 IP
  16. mjewel

    mjewel Prominent Member

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    #16
    As qwestcommunications said, google makes 22% gross off of each dollar they take in (they pay out 78 cents for every dollar they take in). This is in their SEC financials. The exact amount regular publishers get could be a little less because of their network deals with AOL, etc., so it's possible AOL gets 80% and regular publishers 72%, etc. What the financials do say is that all regular publishers get the same percentage.
     
    mjewel, Nov 22, 2006 IP
  17. deedeedum

    deedeedum Peon

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    #17
    good info:D
     
    deedeedum, Nov 22, 2006 IP
  18. andysyme

    andysyme Member

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    #18
    ...but what really is the question?

    ;)

    Andy
     
    andysyme, Nov 22, 2006 IP
  19. heinlein99

    heinlein99 Peon

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    #19
    I had heard that it was 60-40 in favor of the publisher, but I have absolutely no statistics to back that up.

    Of course, since the formula is secret, they could tweak it on slow business days with no one the wiser; and the TOS is set up so that we publishers couldn't do a darn thing about it.
     
    heinlein99, Nov 22, 2006 IP
  20. totoros

    totoros Peon

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    #20
    it's enough to buy sites like YouTube
     
    totoros, Nov 22, 2006 IP
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