For every adsense dollar you earn as a webmaster, what is the advertiser paying google in comparison? Darren.
Google does not disclose the percentage that they give to publisher. So all people can make guess but no one can say it for sure.
According to their quarterly financial statements, their overall share from adsense is around 22%, Of course, this figure may vary from site to site.
As everyone else is guessing. My guess is 42% According to the "hitchhikers guide to the galaxy" the ultimate answer is 42. By the way, an easy way to check this would be to setup adsense on a site with meaningless words, open up an adwords campaign for those keywords, click and see how much it cost you and how much you make.
Yes! Google earns on every click for non-premium publishers. But Google earns mostly from sponsored links on right side of search results.
I talked to Joel Comm before and his average assumption af paying out to goole is that he took in about 60% and google kept 38.4%.
I'm sure like anything their margins change depending on the niche, so it may not be an accurate representation.
What does it mean then, when one day all of a sudden your earnings drop by half? Surely the advertisers didn't all one day decide to bid half as much for my keywords?
No, but if the difference in bidding price for the highest and the second highest was considerable...then it could be half.
As qwestcommunications said, google makes 22% gross off of each dollar they take in (they pay out 78 cents for every dollar they take in). This is in their SEC financials. The exact amount regular publishers get could be a little less because of their network deals with AOL, etc., so it's possible AOL gets 80% and regular publishers 72%, etc. What the financials do say is that all regular publishers get the same percentage.
I had heard that it was 60-40 in favor of the publisher, but I have absolutely no statistics to back that up. Of course, since the formula is secret, they could tweak it on slow business days with no one the wiser; and the TOS is set up so that we publishers couldn't do a darn thing about it.