Competition vs Global Monthly Searches

Discussion in 'Google Analytics' started by samdezines, Jul 28, 2012.

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  1. #1
    I'm somewhat confused. I'm sure the questions will give you an idea of my level of SEO knowledge, and I know newbees aren't given much notice, but I'm hoping someone will answer the question anyway.

    I'm using Google Keyword Analyzer. The keyword phrase entered into that tool give me a result of:
    Competition: High
    Global Monthly Searches: 48

    How can the Competition be high with only 48 Global Monthly Searches?

    Thanks
     
    samdezines, Jul 28, 2012 IP
  2. atxsurf

    atxsurf Peon

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    #2
    Global Monthly Searches - how many times people search for this keyword phrase in google, not many
    Competition - how many advertisers are bidding on this keyword, i.e. trying to get their ads shown when somebody searched for that keyword phrase, a lot

    so basically if you build a site around that keyword, expect not much traffic during it is rarely searched for, but there will always be plenty of Adsense ads to show for that keyword
     
    atxsurf, Jul 28, 2012 IP
  3. samdezines

    samdezines Greenhorn

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    #3
    aaahhhhh.... makes perfect sense. Thanks for taking the time and for the quick reply. Much appreciated.
     
    samdezines, Jul 28, 2012 IP
  4. dcristo

    dcristo Illustrious Member

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    #4
    The number of searches is irrelevant. If it's a good converting keyword you can be sure advertisers want to rank for it.
     
    dcristo, Jul 28, 2012 IP
  5. atxsurf

    atxsurf Peon

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    #5
    if you are hoping for some natural search traffic, number of searches is far from irrelevant
     
    atxsurf, Jul 28, 2012 IP
  6. dcristo

    dcristo Illustrious Member

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    #6
    That has nothing to do with what the OP asked.
     
    dcristo, Jul 28, 2012 IP
  7. atxsurf

    atxsurf Peon

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    #7
    Number of searches is relevant if you are:
    a) publisher and building website around a keyword
    b) advertiser and hoping to get some impressions for your ad

    sorry, I am having hard time seeing in what situation number of searches would be irrelevant
     
    atxsurf, Jul 28, 2012 IP
  8. dcristo

    dcristo Illustrious Member

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    #8
    OMG dude get over it. I was simply answering his question, what you're talking about has nothing to do with this thread.
     
    dcristo, Jul 28, 2012 IP
  9. samdezines

    samdezines Greenhorn

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    #9
    Ok... I appreciate the responses, but I'm more confused than ever.

    I'll try to rephrase the question:

    How can a keyword, or keyword phase have a "High" Competition when the Global Monthly Searches is only 48? It seems to me if the Global Monthly Searches are 48, the Competition would be "Low."
     
    samdezines, Jul 28, 2012 IP
  10. dcristo

    dcristo Illustrious Member

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    #10
    why would you assume that? there is no correlation between search volume and competition. some keywords may have a high search volume but convert really poorly so there won't be much competition.
     
    dcristo, Jul 28, 2012 IP
  11. atxsurf

    atxsurf Peon

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    #11
    if there are 1000 merchants willing to sell "Gadget A" and only 48 people that want and search for "Gadget A" - here we go you get high competition amongst merchants willing to sell "Gadget A", while the search volume for it is low.
     
    atxsurf, Jul 28, 2012 IP
  12. samdezines

    samdezines Greenhorn

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    #12
    Thanks guys. I get it! Much appreciated!
     
    samdezines, Jul 28, 2012 IP
  13. atxsurf

    atxsurf Peon

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    #13
    Q: How can the Competition be high with only 48 Global Monthly Searches?
    A: The number of searches is irrelevant. If it's a good converting keyword you can be sure advertisers want to rank for it.
    did you even read it?
     
    atxsurf, Jul 28, 2012 IP