I have a camping website, and I'm not doing well with seo, I can't get any traffic, I recently started adwords and anything on my site the keywords are outragous anywhere from 1-4 dollars no matter what it is, I don't understand it how can people even afford this.
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Hello friend, See, First you have to do some SEO on your site, then go for any advertisement. If you do this, you will get the benefit.
Your cost per click is directly related to your Quality Score and the market value of a keyword. I bet your QS is average or below average. You may even be using the wrong keywords which I have seen time and time again for those just starting with PPC. You have to have very focused keywords and combined with great ads, your QS will go up (two thirds of QS calculation is your CTR) and your CPC will go down. If your landing pages don't do a good selling job however, it will be hard to make a profit. Put all these together and do them well and you will have success.
+1 You have to optimize your landing page, making it more relevant to your ads, and you must optimize the keywords - make them focused and relevant to your business, these things must greatly decrease the CPC.
One more point I will add to above response.. ** Keep Very related keywords in a Adgroup. Just do not grouped diff type of keywords together in same adgroup. It can help you increase the relevancy & this QS.
Quality score is 20% landing page and 80% CTR basically. Get and keep your ctr high and you'll get cheap clicks. If you don't, you'll pay through the nose.
If keyword competition is very big, it can bring benefits in the premise of a bidding can be considered.
find some long tail keywords with less completion instead of bidding on most trivial ones everyone else is bidding on