What's Your Favorite Copywriting Book?

Hey guys,

I'm currently on a book buying binge, and I would like to know what copywriting books you guys are into.

 

My top 5 books on writing --

Good fiction fast -- Kind of wordy to me but still good advice

On Writing Well -- best book EVER!

Write as fast as you think -- perfect for article writing and white papers

Kindle weekend --- Love this one because of it's simplicity

Kindle plot creation - perfect for fiction writers.

I think that most of these can be found with a quick google search -- if you need links to them, just let me know. Most are on Warrior forum while a few are on Amazon for kindle. Best of luck on you book buying!

 

HMMM.... I haven't read any of those books, will definitely check them out. They're not totally about copywriting, but I love reading about writing, so I'll try pick some
of them up this week.

Keep 'em comin' people!

 

Seriously they are the good ones as you mentioned!!

 

[FONT=&quot][/FONT] [FONT=&quot]There more than 100 good copywriting books, but most copywriters have these 10 in their libraries.[/FONT]

[FONT=&quot] [/FONT]
[FONT=&quot]1. "Breakthrough Advertising" -by Eugene M. Schwartz[/FONT]
[FONT=&quot]2.. Robert Collier Letter Book-- Robert Collier[/FONT]
[FONT=&quot]3. "Million Dollar Mailings" by Denison Hatch[/FONT][FONT=&quot]
4. David Ogilvy's "Confessions of an advertising man"[/FONT]
[FONT=&quot]5. [/FONT][FONT=&quot]Denny Hatch's Million Dollar Mailings[/FONT]
[FONT=&quot]6. "How to Write Sales Letters that Sell" by Drayton Bird.[/FONT]
[FONT=&quot]7. My Life In Advertising -- Claude Hopkins
8. Making Ads Pay by John Caples
9. "Tested Advertising Methods" -by John Caples
10. "How To Write A Good Advertisement"-by Vic Schwab[/FONT]

 

While not specifically related to copywriting, a great book on the psychology behind why people say yes is Influence: The psychology of persuasion by Dr. Robert Cialdini.

 

My all-time favorite: "The Copywriter's Handbook" by Robert W. Bly. Covers all types of copy: advertisements, direct mail, brochures, PR writing, commercials, email, also covers how to hire and work with a copywriter, as well as how to get a job in the field. Very easy-to-read.

 

Man, so many books in my head.

The top spot has to go to:

Clayton Makepeace - Ultimate Desktop Copy Coach

Dear god, that man can write...

 

I particularly love Ted Nicholas' books, e g"Instant Headlines". He's a legendary copywriter.

 

I particularly love Ted Nicholas' books eg "Instant Headlines". He's a legendary copywriter.

 

My Life In Advertising...by Claude HopkinsThis book is great and explains all the tips you need to know and gives great examples as well

 

I like the stuff Craig Garber puts out, personally.

 

Thanks for suggesting. In your description, I can infer that the book is really good.

 

All the Stuff from [FONT=&amp] Eugene M. Schwartz [/FONT]

 

You can't go wrong with just about any of Dan Kennedy's books on copywriting and marketing.

But by far, I'd have to say Gary Bencivenga. He put out a copywriting course a few years or several years back, and it is in a class of it's own. Fantastic stuff!