I've been working with SEO for a couple of years so I know how it works - content is king. However, I've set up a new translation service that I'm now making a website for. It's really not that much content to add, most of it is just information about the company, what we do, rates etc. So how can I get a lot of traffic for my site? I mean, is it pointless to set up a website I almost never will add content to after I have published it, and is it just just as good to simply buy traffic? Now, if I'm gonna buy traffic I have no idea where I should buy ad space or anything at all. (As I said I have worked with SEO, but the biggest part of my job was to write content that convinces people order/buy). So I need some help here. Maybe someone can point me in the right direction?
no content = no traffic So unless you want to buy it, you have to add some content. It could be an extended FAQ, translation examples, blog about translation industry, user testimonies, user forum, etc You may also focus on the quality high pr links as with a scarce (or semi-relevant) content they can give you an edge over competitors for your primary keywords ranking
I'll probably have 20-30 pages or something like that, and I've ranked very well in semi-hard niches with a lot less content than that. But that was with blackhat methods, and I dont wanna use those methods anymore. Besides, I dont wanna keep working with SEO to keep the ranking (but I could off course hire someone to do it for me), and I dont have the time to do so since I have a company to run. I was thinking about relevant links, but problem is finding someone that is willing to give me that kind of links. I do have experience getting links like that tough, but I would rather focus on running the business than working with the ranking.. Hmm not sure I even know what I'm asking for anymore - you have to work with SEO to get ranking and traffic no matter what you do, so.. I do have some keywords, but babylon.com, google translate and a couple of other authority sites are outranking me. Any way to find out if they are hard to beat (except for looking at their backlinks)? I've beat Wikipedia several times though, so maybe these are about just as hard to beat?
You will want at least an amazing landing page because in this economy it's really hard to convince people of your service or what you are doing you you need a nice landing page to drive them in or attract them. Now their are two forums of buying content. Their is actually paying for visitors cheaply as bot visitors or their is buying ad space. I recommend splitting your money that you want to spend on ads 50-50 between ad space, and ppc because ppc you're promised the visitors. You can go to like digital ads and pay like $0.15/click and work like that. Best of luck!
that's why many chose to outsource the link building to a seo company for this reason. Then comes the problem with the quality of the work done by them...
Luckily the languages my company translates is spoken in countries that are not that affected by the bad economy so many countries are seeing right now. Good tip about splitting the money like that! Didnt think of that one. Yeah, I know all about bad SEO. I had a website that made me about $3-4k a month, and then I outsourced some SEO-work to a SEO "company". Got me slapped around by Google real bad. Lost ranking and all. Should sue them or something.. Any SEO company to recommend?
Why not try and target locally? they are more likely to trust you and you will get plenty of referrals.
Never think of buying traffic - its lethal for your website. Try adding more quality content using other pages, and try to get better high quality links. From trying I mean, share such a good quality content, that authority websites link to your website themselves.
The problem with this niche is that no one is interested in linking to my site, not without giving them something in return at least. I mean, its not like its Wikipedia or anything. Almost like the credit card niche (which I have also tried) - the competition is so heavy that no one wants to help others out by giving them links because they can get outranked themselves, and almost no one is interested in putting a link to such a site in their blog or anything. The content is just not that interesting. Same thing with translation, I cant think of a single one of my friends that would put a link to my translation site on for example their blog without me paying them to do so.. And we all know that Google looove links you have paid for. Hehe. @ traxport121: Never buy traffic? Why not? Isnt that what for example Adwords is for? @ Stylex Networks: What do you mean with target locally? Focus my SEO in ranking for "translation service in [the area I live in]"?
I have been working for a translation company some 8 years ago and I know how they were doing their SEO. You need to write details of each language offered by you. Make a separate new page for each language [for seo puposes] and then you would see how google is picking your site. here is example of Kiwi International on how they have done their SEO ... have close look at them and analyze on what you can do.. http://www.kwintessential.co.uk/translation/interpreter/french-london.html http://www.kwintessential.co.uk/translation/interpreter/pashtu-london.html http://www.kwintessential.co.uk/translation/german/translator-london.html
Kiwi international have optimised all international languages and have created separate pages for each language apart from the main general pages etc.. go ahead and do the same good luck.
here are some do not's.... 1: Buying blind traffic is a waste of money... 2: I have been outsourcing link building for months with little success from it. 3: Dont use ppc unless you know what your doing, you will end up broke... 4: You may have better luck sponsoring templates, but I have seen no success from that either... No easy task to get a new site off the ground, and you can surely loose lots of money on advertising from sun up to sun down, and not make a bit of progress....
@ DatingExpert: This is awesome, thanks man! They really have a HUGE site, thousands of pages. When I was talking about buying traffic I only ment ppc (and I do have some experience in the area). I actually have some blackhat sites and they have ranked very well with just link building. But a lot of the links have been deleted though, so it's really not a good solution for ranking well over a long period of time. Perhaps I should have added in my first post that I've had no problems ranking with new sites before since the sites have had a lot of good content, and I have kept on adding new content (I've run 30-40 sites). It's just that the problem with this niche is that there's a limit to how much content I can add. Or at least I thought so - having had a look at Kiwi International's site, maybe I was wrong.
I'd probably buy some adword credits and just see how that goes in the meantime. You can target specific people doing that. Or even use facebook ads to promote to people round the world who are travelling?
Actually I got my Adwords account closed and I'm not even sure why. They said I did something against their TOS, but I have no idea what and they wouldn't tell me. Maybe I can buy Bing ads instead, if they have something similar to Adwords? Btw, any way to find out how much traffic I can get from Bing? I can rank there in no time..
I agree no content = very little traffic, HOWEVER if you're setting up an opt in form you can make it more like a squeeze page, and in that sense no it's not pointless. ^_^
Yeah go to websites that give translation help and ask if you can do a partnership with them in exhange for them showing your ads and giving them content. As for content maybe you can add a blog about whats going on in your company, tips to learn new languages, and stuff like that.
Buy traffic? not worthy anyway. Why don't you make some content of it, that if you really want a long term effect for your blog, do some effort increase the backlinks.