I know I should vary the anchor text if I submit my site to a directory but what about the description. I assume the description should have the keyword(s) in it but should I change it up every time?
I don't think you need to change it every time. My company has built thousands of links getting really high rankings using the exact same description.
Nah! your main preference will be Anchor text. Description is used for making the page niche to your site and if you will place your links on the niche pages then u don't need to change the descriptions as many sites had already done it. You can get benifit of it.
Better to have different description to rank more in different keywords. This is why we change our site's anchor text and description in a links from different directories.
Yes change it when you change anchor .. because it makes your backlink from directory more qualitative.
Just make variations. I suggest for example if you will submit 50 links in a directories use 5 different anchor text. So it means 10 links with similar anchor text. Just change it once in a while.
Change your description once in a while. Add up some of your keywords but be sure that it'll not look like your spamming.
Change your description, because if the directory's page is affected by the duplicate content filter then the link will not count. This is especially true if you're submitting to directories with the same category structure and using common scripts without too many unique features. I personally write 5 or 6 different descriptions for each site I submit, more than that is probably overkill.
The anchor text is the important part, i've seen many websites with top 10 rankings for very competitive kw using only one description in their link building campaign. I usually use 2-3 different descriptions.
I generally use 3 to 5 different anchor texts and 2 to 3 different descriptions. I tend to mix them up randomly, but will often place more "weight" towards one of the anchor texts (my main, or most competitive term).
anchor text is important for you. You must choose relevant keywords for high dumping. Regards, Mustafa
I'd change the description about every 5-10 submissions. It helps to do this for 2 reasons. 1- you want your description to match your anchor text, and 2- you don't want it to always be the same, it looks more natural if you vary it some.