Low Cost Per Click

Since June 1, my Cost Per Click has drastically dropped by 60%. My other parameters remains the same. I am not sure what is the reason. Could anyone please help me with suggestions ?

 

traffic, low se traffic, or in other words less unique visitors

 

Try to remove low CPC ads.

 

Did you start receiving a lot more traffic because of artificial, or manual intervention? Did you start promoting your website a lot more, or receive a big traffic spike for any reason(s)?

 

Is there a way to remove low CPC ads ? Please let me know how to do that ?

 

Except for a few free directory submissions, I never tried to promote the site. The traffic is the same. There is no big change or spike. Everything remains the same except the CPC. That's what I am trying to figure out why.

 

Is your content or the products you are selling, targeting through CPC seasonal? Could they potentially drop off at a particular month? Maybe check Google trends to see if there is a lull in a particular month!? Nothing has changed with your service provider for CPC? E.g. Google?

 

It has never been this low, so far. I have been a publisher of adsense for the last 2 years. I do not see a pattern of CPC dropping off. It has been consistent from the time I began.

 

Hmmm that's not good. If you have had consistency for the last 2 years and all of a sudden its dropped off, I would perhaps contact you CPC provider (Google, Yahoo etc). I'm not sure what would be causing it, unless something has changed with your service provider. Speak to who ever you have your CPC through, its important to get it fixed as soon as possible. Good luck

 

I'm experiencing the same. CPC is dropped down from june. Don't know what is going now. CPC is 3%.. god damn.

 

I also feel the pinch, these days adsense cpc is very low.. One other thing i noticed is when traffic increases CPC goes down and when there is low traffic CPC increases.. Anybody experience this before ? What's the funda on this thing...

 

Hi

First, try to remove low ads.
Second, check your site that compare to Google update.

 

Your keyword is low CPC paying. Other hand your website get low quality traffic and clicks as a result your adsense earning got fall down. Just select a new high paying CPC keyword and optimize the keyword and bring a lot of quality traffic from USA, CANADA, GERMANY,UK etc and hopefully your adsense earning will be boost up.

 

With quality keyword and traffic from USA or CANADA and UK. and promote your site )

 

Block low CPC ads on your account.

 

like above said, it could be because of the keyword/keydords u have just dropped down and the sellers dont pay as much for that keyword, so automatically you get a lower cpc for your ads.
I would suggest taking a good look at your keyword/keywords and maybe choose another one, a higher paying keyword maybe. And block low cpc ads.
Are your keyword seasonal? Meaning are they searched all year or are they season depended? cause that will influence your cpc as well.
Hope this helps

Regards

 

The time is not good in the google that is why all this is happening.

 

Even my CPC is very low and it's happening with a lot of people. I guess it's something to do with Google. BTW the geographical location of the clicks also decides the CPC.